B+LOG
We don’t consume things in blind taste tests. We look at the packaging as we take it off the shelf, we read, we open, we pour.
The majority of these undecided voters could very well be Millennials, so how do you reach and—even more difficult—inspire this unresponsive generation?
I’m guessing Texas Health Presbyterian in Dallas didn’t have a crisis communications plan in place last month.
To successfully reach millennials and build lasting relationships, it’s important to understand their beliefs, expectations and behaviors.
Let’s talk about the Hierarchy of Brand. Whenever your brand became a brand, there was a most basic need to fulfill with your audience.
Like everyone in the travel industry, this is the time of year that Boelter + Lincoln and its travel clients are entrenched in planning for 2015.
Advertising pioneer William Bernbach once said, “In advertising, not to be different is virtually suicidal.”
With U.S. millennials expected to have $1.4 trillion in spending power by 2020, brands need to ensure they are stepping up their UGC game.
And just as a good song leaves enough ambiguity to let the listener apply it to his or her own life, a good ad always leaves room for the audience to complete the thought.