B+LOG

On the surface, being a creative person in advertising is an opportunity to show your true self. Writing or designing is inherently expressive and free of corporate norms otherwise reserved for people in suits. And this is largely the view of ad agencies as a whole — fun, energetic spirits brainstorming on modern furniture. But…

by Brandon Coleman
Yesterday, Disney announced that it was purchasing Marvel Comics for the sum of 4 billion dollars. As you might expect, news spread quickly throughout the traditional news outlets, as well as the Internet…{more}

Google has winnowed its way into my every day, morning noon and night. And 1:30 am. I didn’t realize just how much I rely on it until I wrote out the list of ways I use it, but that comprehensive list is below. My hope is that you will learn some new ways to Google…

Ever wonder why announcements from some companies always seem to grab news coverage, while others get overlooked?  Obviously, it could be related to the significance of their announcements, but chances are it may also have something to do with the way those announcements were made. While Web 2.0 technology has given corporate communicators more tools…

You’ve listened to the talking heads and read the articles. Social media is here to stay and if you don’t jump in now you might get left behind. However, if you didn’t grow up IMing (that’s instant messaging) or creating MySpace profiles, the world of social media can seem quite daunting. Which brings us to…

By Lisa Huebner

The one thing I learned in 2008 is that I needed to get up to speed with all things Web 2.0. That’s a hard thing to do considering it evolves every 10 seconds. So in 2008, I became active on Facebook and LinkedIn, created my own blog…

by Andy Larsen
Talk about bad karma. I visited the Miami International Boat Show last week on behalf of several clients. As the world’s largest boat show…{more}

In the topsy-turvy world of Web 2.0, blogging has given everyman a voice. Dialog is erupting across cyberspace and many companies want in on the conversation. And for good reason — social media is the new marketplace. But what’s unique about this storefront, is the transparency of honest talk. It’s all about the customer out…

In this unstable world of severely fluctuating markets, global terrorism and infighting of American Idol judges, we have little to count on. The “rocks” that I cling to, personally, include my lovely wife, my fabulous daughter and the fact that a Coca-Cola® served at McDonald’s® is better tasting than any other Coke in the world.…