B+L works with MCTS to increase awareness, for both current and potential riders in Milwaukee and the city’s surrounding areas. Marketing efforts focus on promoting the tools that help to increase the overall experience for riders and potential riders.  The tools developed, launched and promoted include a website redesign, including a Trip Planner and Bus Tracker, as well as a new Ride MCTS App, featuring digital ticketing capabilities.

 

+

App downloads in the first year

%
increase

In website user traffic

MCTS_Pandora
MCTS_social_1
MCTS_social_2
MCTS_Glider-photo
MCTS_Glider1
MCTS_Glider2
MCTS_Glider3
MCTS_Interactive-Ads
MCTS_Bathroom
MCTS_Prefare
MCTS_BusApp_busside