B+L works with MCTS to increase awareness, for both current and potential riders in Milwaukee and the city’s surrounding areas. Marketing efforts focus on promoting the tools that help to increase the overall experience for riders and potential riders. The tools developed, launched and promoted include a website redesign, including a Trip Planner and Bus Tracker, as well as a new Ride MCTS App, featuring digital ticketing capabilities.
App downloads in the first year
In website user traffic
Increased traffic to careers page