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Since 2016, B+L has helped increase awareness of Milwaukee County Transit System, for both current and potential riders in Milwaukee and the city’s surrounding areas. In addition to updating the brand’s look and feel, B+L helped increase the overall experience for riders and potential riders by updating the website and promoting its mobile first design – ultimately making it easier for customers to use the service. B+L also changed the conversation about riding the bus by utilizing out of home and social media placements that expressed the simplicity of getting to the users’ destination.