B+L has an extensive background in the marketing of financial institutions and complex financial instruments, connecting their service offerings with customers for whom they are both needed and relevant.
The benefits for our clients include new customer acquisition, more and higher-value accounts, increased awareness, enhanced brand value and – in almost all cases – better loyalty and less churn.
We achieve this by instilling trust, brand awareness and benefit to the audience. Approachability, accessibility and the highlighting of competitive strengths are all keys to success in this category
North Shore Branding
Boelter + Lincoln initiated its BrandALIVE™ process in order to elevate the bank’s position with consumers and clearly differentiate it from other banks in the market.
North Shore Bank Checking Case Study
Millennials, consumers between the age of 18 to 34, make up more than half the market of those who open new checking accounts.
PWSB Fixed Case Study
Port Washington State Bank (PWSB) is a community-based financial institution with seven branches located throughout Ozaukee County, Wisconsin.