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B+L has an extensive background in the marketing of financial institutions and complex financial instruments, connecting their service offerings with customers for whom they are both needed and relevant.

The benefits for our clients include new customer acquisition, more and higher-value accounts, increased awareness, enhanced brand value and – in almost all cases – better loyalty and less churn.

We achieve this by instilling trust, brand awareness and benefit to the audience. Approachability, accessibility and the highlighting of competitive strengths are all keys to success in this category

Client Experience

Bank of Lake Mills
Badger Mutual Insurance
Illinois State Bank
Marshfield Savings Bank
North Shore Bank
Port Washington State Bank
Security Bank


North Shore Branding

North Shore Bank is a regional bank with 44 locations throughout Eastern Wisconsin and Northern Illinois. Boelter + Lincoln initiated its…

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North Shore Bank Checking

Checking accounts are especially important to financial institutions as they are often the first opportunity banks have to develop relationships…

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PWSB Fixed Case Study

Port Washington State Bank (PWSB) is a community-based financial institution with seven branches located throughout Ozaukee County, Wisconsin. The housing market…

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Blog, Boelter + Lincoln, Banking, Public Relations, Financial

Good Banking PR Doesn’t Take An Oversized Check

“Can you take a photo of us handing over a $500 check to a local charity?” It was one of the most annoying calls I ever took as a newspaper…

Blog, Boelter + Lincoln, New Technology, Insurance

New Technology Simplifying Insurance Claims

Nobody likes having to pay for insurance. The only time you’re glad you have insurance is after something bad happens. And that feeling of relief is usually short lived. That’s…

Boelter + Lincoln, Blog, Millennials, Saving, Financial

Marketing to Millennials: The Savings Generation

Are you tired of hearing about millennials yet? Well it’s time to get used to the conversation, because this group isn’t going anywhere anytime soon. Financial and marketing industries are…