Boelter + Lincoln, Millennial Mom, Blog

Demographic Selfie: A Millennial Mom Analyzes Her Peers

A lot of attention and effort has been put toward marketing to millennials in recent years, and for good reason. This incredibly large and growing audience of 18-34 year-olds has enormous spending influence and is changing the way we as marketers target them. A lot of generalizations are made about them too – they’re entitled,…

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