Posts by Stasha Wuest
Demographic Selfie: A Millennial Mom Analyzes Her Peers
A lot of attention and effort has been put toward marketing to millennials in recent years, and for good reason. This incredibly large and growing audience of 18-34 year-olds has enormous spending influence and is changing the way we as marketers target them. A lot of generalizations are made about them too – they’re entitled,…
Read MoreMillennials Beginning to Drive Health Care Marketing
Reputation Management More Important Than Ever
Read MoreMillennials and Mobile Begin to Drive Health Care Marketing
To successfully reach millennials and build lasting relationships, it’s important to understand their beliefs, expectations and behaviors.
Read MoreFTC’s “Gut Check”: Is Self-Policing Enough for Weight Loss Products?
The research supporting these weight loss supplements is weak at best – and weight loss supplement advertising is extremely difficult for the Federal Trade Commission to enforce.
Read MoreMarketing Obamacare: Courting the “Young Invincibles”
A key focus for the administration has been young, healthy adults, ages 18-29.
Read MoreNO SECRET: mHealth Benefits both Patients and Providers
The health care industry’s use of digital media to enhance the patient experience, however, is still in its infancy.
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