We are problem solvers. More specifically, we are creative problem solvers interested in results. We don’t sell you ads and commercials, or media plans and marketing strategy. We deliver smart, approachable creative solutions – and we’ve been doing just that for over 40 years. Our aim is more than just creating an emotional response; it’s turning that response into action and ultimately devotion. In short, we put creativity to work.
Your brand isn’t just a logo, a typeface or a color palate. It’s a living, breathing representation of who you are as an organization. Using our BRAND+ process, we take a deep dive into all aspects of your brand, creating an infrastructure from which all communications and consumer touchpoints can build off of to create a personal connection with your audience.
- Brand Strategy
- Brand Workshops
- Brand Guidelines
Whether we are building a website from the ground up or redesigning an existing framework, we follow a holistic approach to UX, UI, design and development that will result in a site which is mobile friendly, easy to navigate, and optimized to match your goals. Additionally, we can create and execute an organic and paid campaign to ensure you can be found.
- Digital Strategy
- UX/UI Design
- Website Design + Development
- Responsive Design
- Mobile Strategy + Design
- Emerging Platform Development
- Digital Design + Production
Whatever the budget, B+L’s forward-thinking media team will maximize your buying power to create campaigns that move the needle. Our industry savvy and experience allow us to combine algorithms with intuition, finding clients opportunities across the entire spectrum of traditional and non-traditional media.
- Planning + Buying
- Target Market Profiling
- Rate/Added Value Negotiations
- Media Research
- Post-Buy Analysis
- Google Adwords certified
As former journalists, we bring editorial insights to clients, helping them find unexpected story angles and garner brand-building publicity. We can develop statements, speeches, sound bites and optics that define an issue or position a product. We can even help you diffuse crises — or avoid them in the first place. In short, we help you get results.
- PR Strategy
- Media Relations
- Media Training
- Crisis Communications
- Issues Management
- Editorial + Technical Writing
Explore our solutions
What’s the point of having a great story or unique insight if you don’t have the content to share it? With full creative and editorial teams—along with in-house video, photography and podcast capabilities—B+L can create the content you need on the platforms you use to make your message resonate with target consumers.
- Content Strategy
- Social Media Video
B+L isn’t into creativity for creativity’s sake. We want creativity that works for you. That could mean pushing the boundaries if we need to or simplifying a message if we don’t. We aren’t just here to tell a story, but to bring it to life in a way that creates a lasting emotional connection.
- Broadcast ad creative
- Print and online creative
- Collateral + POP
- Product/Package Design
All marketing plans created by B+L are based on clearly defined strategy and built upon a dual foundation of research and brand. Working hand-in-hand with our clients, we use both secondary and primary research to shape these strategies, along with our proprietary BRAND+ process.
- Marketing Strategy
- Primary Research
- Secondary/Syndicated Research
- Market Segmentation
Executive Vice President
Director of Finance + Administration
B+L’s staff tenure is almost twice the industry standard. It could be because of a healthy work/life balance. Maybe it’s the variety of coffee freshly brewed every morning or our third ward location. Or maybe it’s that no day is the same when working here. Whatever it is, we think you should join us.
No matter the platform, B+L helps clients position their pins and posts upon solid brand strategy, while filling their feeds with engaging content that goes deeper than vanity metrics. We also help clients navigate the increasingly complex maze of digital influencers, using state-of-the-art tools and a client-specific algorithm that ranks opportunities in an easily understandable, brand-centric manner.