B+L at 50: The Song Remains the Same

For much of the world, April 1, 1975 was not a great day. Among other things, Cambodia’s president, Lon Nol, fled his country ahead of Khmer Rouge rebels, the U.S. evacuation of Viet Nam began, and fighting erupted along the Greek/Turkish border. Things weren’t much better stateside, as the Supreme Court rejected a ban on…

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What’s The Dish On Foodie Influencers?

There’s a certain appeal for food and beverage brands to work with influencers. And that makes sense, because they’re everywhere—and when utilized properly, they work! Influencers generated an incredible $4.8 billion in estimated media value in 2023, just one of many fun facts in this piece in Nation’s Restaurant News. But there’s also quite a…

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Snacks To Entertain

From movie theaters with their classics (and combos) to streaming content, snacks and entertainment have always gone hand in hand. And just like the variety of streaming options, you have a variety of salty and/or sweet snacks when it comes to the grocery store aisles. If you head down the salty chip aisle, it’s looking…

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When Is It Time For A Rebrand?

If you’re asking yourself when to rebrand, odds are that it might be time. But to be sure, you’ll need to do some brand evaluation of your current brand. Ask yourself how you landed on it, does it suit your company, and what you’re looking to get out of a rebrand. Consider the following key…

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Hitting All the Right Notes: Why Music Matters

Music is all around us. It’s on our phones, tablets, TVs, in the grocery store and our cars, and even stuck in our heads if we hear a commercial one too many times (I’m looking at you, Meow Mix)… It’s one of the single most powerful ways to communicate universally. Without even looking up at…

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Marketing IQ #38: Beth Gleesing, ART 64 + Discover Wauwatosa

   Episode 38 features Beth Gleesing, tourism specialist for Discover Wauwatosa. When it comes to promoting an event like ART 64, there are a lot of targets to consider. Beth shares some of the marketing tactics she and her partners use to help make the Wauwatosa Village an art community epicenter for at least…

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Baseball, Advertising and the Age of Acronyms

FYI. LOL. BFF. TTYL. LMAO. In case you missed it (ICYMI), we live in an age of acronyms. While they’ve existed since the inception of the United States of America (aka, USA), the rise of tech- and text-speak has ingrained them into our vocabulary like never before. And, as the Major League Baseball (MLB) season…

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Marketing IQ #37: Mike Desisti on Photojournalism Ethics + Award-Winning Photos

  Episode 37 features Mike De Sisti, a photojournalist and multimedia photo editor for the Milwaukee Journal Sentinel. The award-winning photojournalist shares his insights on how photos and images can shape a story. And despite advancements in AI that have the potential to streamline content production, Mike says he’ll never use it. Find out why!…

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Dissecting a Trend: The Rebranding of Stanley Cups

The popularity of Stanley cup products seems to have blown up overnight. However, this popularity growth isn’t just luck; there were a lot of key digital strategies taken by Stanley to push this trend and help keep it in ascendence – including a shift in target market, an entire online refresh, social media collaborations and…

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There’s No Lying About The Impact Of Digital OOH

If you asked a random person if they knew what digital out-of-home advertising (DOOH) is, they’d probably say “no” – and they’d be lying. Well, sort of. While they likely aren’t familiar with the term (or the Homer Simpson-esque acronym), they have almost certainly been exposed to it. In fact, digital out-of-home is one of…

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