Posts by Boelter Lincoln

      Episode 27 welcomes back Kane Pitman, a Milwaukee Bucks beat reporter and host of the Locked on Bucks podcast. Since his first visit to the show, Kane has pivoted towards podcasting and gives in-the-trenches tips for brands looking to do the same. You’ll also hear about the NBA’s international branding plans and…

      This quarantine episode of Marketing IQ welcomes David Dupee, co-owner of Good City Brewing in Milwaukee. Long based on a taproom and events experience, the Good City team has strategically shifted to takeout and 6-packs to-go amidst the COVID-19 shutdown. Any business can learn from David honest breakdown of marketing tactics during…

      Episode 25 ft. Melissa Theisen and Sean Costello from Badger Mutual Insurance – the long-time, Milwaukee-based insurance company. Balancing a network of independent agents across the country and a variety of policyholders, the marketing team is tasked with communicating to a variety of markets. No matter what, approachable and personal service is…

     Episode 24 welcomes Kyle and Elizabeth from Bridge the City – a Milwaukee group focused on inspiring the community to action and bringing meaningful change to the area. Follow Bridge the City @bridgethecitypodcast. Content marketing is essential for a brand looking to engage and convert an audience base. The team shares their podcast,…

      Episode 23 means Justin McCoy, VP of Marketing for Cousins Subs is our guest. With the iconic tagline of “Better Bread. Better Subs,” Justin shares how the Milwaukee-founded sub maker executes better marketing, too. Wisconsin-based ingredients fuel a local story that the marketing team tells through a variety of mediums, including social,…

     Episode 22 features Chuck Swoboda – former CEO of Cree and current Innovator-in-Residence at Marquette University. If you work with or manage a marketing team, Chuck’s experience ideating and marketing products is the tangible take-home advice you’ll want. During his time at Cree, Chuck helped grow the company from a small startup with…

     Episode 21 welcomes Carl Deffenbaugh – Fox 6 News anchor and host of the Deff-initely Milwaukee podcast. He shares his journey to the anchor desk and dives deep into how brands can think like a media outlet to create content and communicate with their end consumers. Carl even shares some Marvel Cinematic Universe,…

     Episode 20 brings Angela Damiani to the show. This serial entrepreneur from Milwaukee has founded numerous businesses, including Newaukee and Rev Collective. A pro at converting social media engagement into in-person experiences, Angela understands what businesses need to be to consumers in a densely digital age. Follow Newaukee (@NEWaukee) and Angela (@AngelaSDamiani). Listen and subscribe to…

     On Episode 19, we’re joined by Jon Jarosh, the director of communications and public relations for the Door County Visitor Bureau. With his years of experience in destination marketing, Jon shares his tips for telling the story of a location using every medium possible. From emerging digital influencers to organizing press trips, Jon’s…