Posts by Boelter Lincoln
Technology Winners and Losers of 2020
Every year has a breakout technology, and 2020 was no different. How many people had heard of Zoom before last year, much less used it as a verb? Of course, Zoom wasn’t alone; other video conferencing tools like Microsoft Teams, GoToMeeting and HouseParty became nearly as common as phones across business, academic and personal life.…
Read MoreParing Down Production, Brands Pivot on COVID Messaging
The advertising industry was thrown an almost unhittable curveball last spring with the onset of COVID-19. As workplaces and schools closed and major events got cancelled, ad spending ground nearly to a halt. Corporate marketing departments and agencies laid off staff, while brands struggled to find the right tone to strike – or simply…
Read MoreMarketing IQ #27: Podcast Pivots, NBA Branding + Kane Pitman
    Episode 27 welcomes back Kane Pitman, a Milwaukee Bucks beat reporter and host of the Locked on Bucks podcast. Since his first visit to the show, Kane has pivoted towards podcasting and gives in-the-trenches tips for brands looking to do the same. You’ll also hear about the NBA’s international branding plans and…
Read MoreMarketing IQ #26: Good City Brewing + Seeking the Good in a Crisis
    This quarantine episode of Marketing IQ welcomes David Dupee, co-owner of Good City Brewing in Milwaukee. Long based on a taproom and events experience, the Good City team has strategically shifted to takeout and 6-packs to-go amidst the COVID-19 shutdown. Any business can learn from David honest breakdown of marketing tactics during…
Read MoreMarketing IQ #25: Badger Mutual, Target Markets + Approachable Insurance
   Episode 25 ft. Melissa Theisen and Sean Costello from Badger Mutual Insurance – the long-time, Milwaukee-based insurance company. Balancing a network of independent agents across the country and a variety of policyholders, the marketing team is tasked with communicating to a variety of markets. No matter what, approachable and personal service is…
Read MoreMarketing IQ #24: Bridge the City, Podcasting + Inspiring Audience Action
   Episode 24 welcomes Kyle and Elizabeth from Bridge the City – a Milwaukee group focused on inspiring the community to action and bringing meaningful change to the area. Follow Bridge the City @bridgethecitypodcast. Content marketing is essential for a brand looking to engage and convert an audience base. The team shares their podcast,…
Read MoreMarketing IQ #23: Cousins Subs, Justin McCoy + Stomach Competition.
   Episode 23 means Justin McCoy, VP of Marketing for Cousins Subs is our guest. With the iconic tagline of “Better Bread. Better Subs,” Justin shares how the Milwaukee-founded sub maker executes better marketing, too. Wisconsin-based ingredients fuel a local story that the marketing team tells through a variety of mediums, including social,…
Read MoreMarketing IQ #22: Chuck Swoboda, Marketing Innovation + Company Culture
   Episode 22 features Chuck Swoboda – former CEO of Cree and current Innovator-in-Residence at Marquette University. If you work with or manage a marketing team, Chuck’s experience ideating and marketing products is the tangible take-home advice you’ll want. During his time at Cree, Chuck helped grow the company from a small startup with…
Read MoreMarketing IQ #21: Carl Deffenbaugh + Thinking Like a Media Outlet
   Episode 21 welcomes Carl Deffenbaugh – Fox 6 News anchor and host of the Deff-initely Milwaukee podcast. He shares his journey to the anchor desk and dives deep into how brands can think like a media outlet to create content and communicate with their end consumers. Carl even shares some Marvel Cinematic Universe,…
Read MoreMarketing IQ #20: Angela Damiani, Newaukee + Experiential Events
   Episode 20 brings Angela Damiani to the show. This serial entrepreneur from Milwaukee has founded numerous businesses, including Newaukee and Rev Collective. A pro at converting social media engagement into in-person experiences, Angela understands what businesses need to be to consumers in a densely digital age. Follow Newaukee (@NEWaukee) and Angela (@AngelaSDamiani). Listen and subscribe to…
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