Posts by Boelter Lincoln
AI Loves PR (and so should you)
AI is changing is how consumers search and make purchase decisions. And it turns out, AI really loves earned media. The Wisconsin Governor’s Conference on Tourism (WIGCOT) featured a keynote address from Eternity founder and AI expert Mike Lannen. Lannen was part of a panel session at WIGCOT that dove into discussion about ways AI…
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Marketing IQ #39: Jesse Hieb, Heat Haven Sauna + The Why Behind the Brand
Tune in to episode 39 of our podcast, Marketing IQ, featuring Jesse Hieb, co-founder of @heathavensauna. Starting a new experiential businesses is a tall task, and Jesse shares what inspires him to deliver the best quality for Heat Haven guests, while also spreading the word through select marketing channels. Listen and subscribe to the podcast on your favorite…
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Repositioning Brand USA
A minor font change? Hardly. In branding, some of the most consequential decisions are often the quietest ones. A typeface. A color palette. A material choice. A grid system underlying a layout. These subtle decisions rarely announce themselves, yet they shape how an organization is perceived. Governments, perhaps more than any other institution or business,…
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Got 8 seconds? How to hook your audience fast
The average adult’s attention span has dropped to just 8 seconds, according to a widely cited Microsoft study. That’s shorter than a goldfish! Yes, you read that right. Unlimited access to digital information, a mobile-optimized internet and personalized algorithms have made it more important than ever before to capture your audience’s attention as soon as…
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B+L at 50: The Song Remains the Same
For much of the world, April 1, 1975 was not a great day. Among other things, Cambodia’s president, Lon Nol, fled his country ahead of Khmer Rouge rebels, the U.S. evacuation of Viet Nam began, and fighting erupted along the Greek/Turkish border. Things weren’t much better stateside, as the Supreme Court rejected a ban on…
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What’s The Dish On Foodie Influencers?
There’s a certain appeal for food and beverage brands to work with influencers. And that makes sense, because they’re everywhere—and when utilized properly, they work! Influencers generated an incredible $4.8 billion in estimated media value in 2023, just one of many fun facts in this piece in Nation’s Restaurant News. But there’s also quite a…
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Snacks To Entertain
From movie theaters with their classics (and combos) to streaming content, snacks and entertainment have always gone hand in hand. And just like the variety of streaming options, you have a variety of salty and/or sweet snacks when it comes to the grocery store aisles. If you head down the salty chip aisle, it’s looking…
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When Is It Time For A Rebrand?
If you’re asking yourself when to rebrand, odds are that it might be time. But to be sure, you’ll need to do some brand evaluation of your current brand. Ask yourself how you landed on it, does it suit your company, and what you’re looking to get out of a rebrand. Consider the following key…
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Hitting All the Right Notes: Why Music Matters
Music is all around us. It’s on our phones, tablets, TVs, in the grocery store and our cars, and even stuck in our heads if we hear a commercial one too many times (I’m looking at you, Meow Mix)… It’s one of the single most powerful ways to communicate universally. Without even looking up at…
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Marketing IQ #38: Beth Gleesing, ART 64 + Discover Wauwatosa
Episode 38 features Beth Gleesing, tourism specialist for Discover Wauwatosa. When it comes to promoting an event like ART 64, there are a lot of targets to consider. Beth shares some of the marketing tactics she and her partners use to help make the Wauwatosa Village an art community epicenter for at least…
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