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WIGCOT-2017, Boelter Lincoln, Blog, Travel

WIGCOT 2017 Sheds Light on Big Social Data

The 30th Annual Wisconsin Governor's Conference on Tourism took place last week at Potawatomi Hotel & Casino in Milwaukee.  Close to 1,000 attendees converge on a city once a year to learn what's new in the tourism industry and, of…

Boelter + Lincoln, Blog, WIGCOT2016

Marketing Lessons from WIGCOT: Embrace Change or Else

As a marketer in the travel and tourism industry, you know that spring and summer are right around the corner when 1,000 industry professionals converge on a destination for the annual Wisconsin Governor’s Conference on Tourism (WIGCOT). The theme of…

Boelter + Lincoln, Blog, Travel & Tourism

Podesta, Achor Keynotes Among 2015 WIGCOT Highlights

Every March 1,000 tourism professionals meet for the Wisconsin Governor’s Conference on Tourism (WIGCOT). This is a time for destinations, attractions, hotels and industry partners to share their successes, learn about new trends and to plan for the upcoming tourism…