WIGCOT-2017, Boelter Lincoln, Blog, Travel

WIGCOT 2017 Sheds Light on Big Social Data

The 30th Annual Wisconsin Governor’s Conference on Tourism took place last week at Potawatomi Hotel & Casino in Milwaukee.  Close to 1,000 attendees converge on a city once a year to learn what’s new in the tourism industry and, of course, catch up with old friends. This year Andrew McCarthy – yes THAT Andrew McCarthy…

Read More
Boelter + Lincoln, Blog, WIGCOT2016

Marketing Lessons from WIGCOT: Embrace Change or Else

As a marketer in the travel and tourism industry, you know that spring and summer are right around the corner when 1,000 industry professionals converge on a destination for the annual Wisconsin Governor’s Conference on Tourism (WIGCOT). The theme of this year’s conference, held at Ho-Chunk Casino in Wisconsin Dells, was “Better Together.” But based…

Read More
Boelter + LIncoln, blog, marketing to moms

TRENDWATCH: Highlights of the Marketing to Moms Conference

Marketing to moms is big business. It’s so big that there was a three-day conference on it in New York City recently. Advertising agencies and top brands such as Hasbro, Unilever, Nickelodeon and NBC Universal gathered to share their latest research which reinforces why moms are the single largest purchasing group in the world. While…

Read More

“DAYPARTS ARE DEAD”: New Reality…or Streaming Network Spin?

As television and cable networks begin revealing their new programming for the 2015-2016 upfront season, we are seeing how networks and online streaming services are trying to change the ad industry’s mindset. As such, we are being fed sound-bites such as “Dayparts are dead”, which was the mantra of Turner (TNT/TBS) upfront event earlier this…

Read More
Boelter + Lincoln, Blog, Travel & Tourism

Podesta, Achor Keynotes Among 2015 WIGCOT Highlights

Every March 1,000 tourism professionals meet for the Wisconsin Governor’s Conference on Tourism (WIGCOT). This is a time for destinations, attractions, hotels and industry partners to share their successes, learn about new trends and to plan for the upcoming tourism season. This year the conference was held in La Crosse along the banks of the…

Read More