B+LOG
One of my favorite childhood memories was popcorn, a bottle of pop, and watching King Kong battle Godzilla on late night television. You always had a favorite, depending on your proclivity for apes or lizards, and there was always a clear winner and loser. No resident of Tokyo would ever imagine that the two giants…
Joint bank accounts are kind of scary. I’m a bit of a Scrooge, so when I discovered my girlfriend also had penny pincher tendencies; I put a ring on it. No, that wasn’t the only reason we got married, but it was comforting to know she wouldn’t blow an entire paycheck on the latest DSW…
Recently, I competed in the longest bike race of my life. In total, I spent 12 hours on a bike. I’ve run plenty of races, but biking felt like a whole different animal. I’d been training, but I still got the usual pre-race jitters. Since the race was so long, pacing was important. I needed…
Last week’s blog looked at the meteoric rise in the use of virtual reality (VR) apps by consumer marketers, particularly in highly discretionary, visually driven segments like tourism. This week, we’ll look at the use of a similar technology, augmented reality (AR), in a very different universe – business-to-business (B2B) marketing. We’ve already defined virtual…
For years, virtual reality (VR) has been just out of reach, existing only on the big screen through sci-fi films and fantasy. We have been anxiously awaiting the age of flying cars, time machines, aliens and home automation. Well, time’s up! We want to travel to Berlin for The Festival of Lights and then off…
Dear skeptical, grizzled, Boomer marketing professional, Does the mere mention of “Snapchat” make the hair on the back of your neck stand up? Yeah, well…me too. I’m afraid we’re both going to have to get over it. I know what you are thinking…how can you trust a company that is synonymous with sexting and…
It’s not easy to stand out among the vast sea of .coms and .nets across the gargantuan cyberspace we call the internet. Any small distinction can help separate one site from another. Soon, banks and insurance companies will have a small claim to some unique turf with the introduction of .bank later this month and…
Perhaps the biggest draw to mobile devices is their immediacy. You’re always just a touch or click away from knowing a piece of trivia, getting directions to a new restaurant, or even transferring funds between accounts. Yes, mobile banking is on the rise. According to the Federal Reserve Survey for 2015, 52 percent of smartphone…
Like many conferences, last week’s 2015 Experience Inbound event highlighted a number of best practices that are seemingly obvious, yet often ignored. Chad Pollitt’s presentation was a prime example. Pollitt, the co-founder of Relevance.com, discussed the need for consistency in an organization’s content marketing plan. With over 3 million pieces of content being written and…
My grandfather was in a hospital bed refusing open-heart surgery. And, it was several days of old-man stubbornness until I drove up to pay him a visit. I, as his favorite grandchild, successfully convinced him to let the good doctors get in there to fix things. Fast-forward a year or so, and he still wasn’t…