B+LOG
When it comes to brainstorming, the ideas go where you go, they are where you are, and they come from where you’ve been.
Today’s consumer expects to easily interact with their bank from anywhere in the world at any time and with any mobile device – regardless of its screen size or technology.
The research supporting these weight loss supplements is weak at best – and weight loss supplement advertising is extremely difficult for the Federal Trade Commission to enforce.
The playbook for the next few years will be driven by the millennial generation (I know, I’m tired of hearing about them also). However, we can’t ignore the power they have in the marketplace.
“It can get the customer hooked, but it can’t close the deal.”
When it comes to a business, the naming process isn’t all that different. A name or tagline relies heavily on the context in which we put it.
Smart marketers should be developing new and innovative applications to improve customer experience, sales and all-around performance.
As marketers, we carefully construct strategic marketing plans and campaigns to position our brands and target specific consumer groups. However, there can be surprises or unexpected responses that can either elevate or destroy your business. What should you do when the public (or a segment thereof) takes control of your brand?
Like classic investment strategies, marketing plans are designed for long-term growth, not short-term returns.
When you own a piece of a company and the company’s fundamentals are solid, you should remain an owner, right? Right. So, what are your campaign’s fundamentals?