We Put Creativity To Work.

It’s not about creativity for creativity’s sake, nor is it about chasing numbers using a tired or expected approach. We use sound strategy to inform fresh thinking and unique solutions.

Destination Door County Rebrand

In an ever changing world, travel destinations are challenged with making sure they are presenting themselves in a way that connects with visitors and residents on a personal level while maintaining who they are as a destination.

Marketing IQ #23: Cousins Subs, Justin McCoy + Stomach Competition.

      Episode 23 means Justin McCoy, VP of Marketing for Cousins Subs is our guest. With the iconic tagline of “Better Bread. Better Subs,” Justin shares how the Milwaukee-founded sub maker executes better marketing, too. Wisconsin-based ingredients fuel a local story that the marketing team tells through a variety of mediums, including social,…

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Marketing IQ #22: Chuck Swoboda, Marketing Innovation + Company Culture

     Episode 22 features Chuck Swoboda – former CEO of Cree and current Innovator-in-Residence at Marquette University. If you work with or manage a marketing team, Chuck’s experience ideating and marketing products is the tangible take-home advice you’ll want. During his time at Cree, Chuck helped grow the company from a small startup with…

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Marketing IQ #21: Carl Deffenbaugh + Thinking Like a Media Outlet

     Episode 21 welcomes Carl Deffenbaugh – Fox 6 News anchor and host of the Deff-initely Milwaukee podcast. He shares his journey to the anchor desk and dives deep into how brands can think like a media outlet to create content and communicate with their end consumers. Carl even shares some Marvel Cinematic Universe,…

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Marketing IQ #20: Angela Damiani, Newaukee + Experiential Events

     Episode 20 brings Angela Damiani to the show. This serial entrepreneur from Milwaukee has founded numerous businesses, including Newaukee and Rev Collective. A pro at converting social media engagement into in-person experiences, Angela understands what businesses need to be to consumers in a densely digital age. Follow Newaukee (@NEWaukee) and Angela (@AngelaSDamiani). Listen and subscribe to…

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Marketing IQ #19: Jon Jarosh, Door County + Destination Marketing

     On Episode 19, we’re joined by Jon Jarosh, the director of communications and public relations for the Door County Visitor Bureau. With his years of experience in destination marketing, Jon shares his tips for telling the story of a location using every medium possible. From emerging digital influencers to organizing press trips, Jon’s…

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Marketing IQ #18: Kasey Chronis, Live TV + Digital Storytelling

Photo courtesy of NBA.com       Episode 18 features Kasey Chronis, a reporter at Fox 6 News in Milwaukee. Her experience in both live shots and produced pieces around the city makes for a deep dive into the art of digital storytelling. As broadcast journalism evolves, Kasey shares a step-by-step guide to securing coverage…

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Marketing IQ #17: Kane Pitman, Milwaukee Bucks + Brand Stories

Photo courtesy of NBA.com      Episode 17 welcomes Kane Pitman, beat reporter for the Milwaukee Bucks. Originally from Australia, he’s quickly built a personal brand throughout the city on the back of his top-notch social media presence and quality writing/storytelling skills. Kane gives us his favorite moments from the Bucks locker room in addition…

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Marketing IQ #16: Owned Media Strategies + Micro-Content

     Episode 16 features Sam Burns, PR/Social Media Account Executive at B+L. Part 2 of this presentation from the Midwest Foodservice Expo focuses on owned media strategies for food + beverage brands. Learn how to plan and create useful micro-content for social media, newsletters, podcasts, and blogs that fit your budget and time limits.

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Marketing IQ #15: Earned Media for Food + Beverage Brands

     Episode 15 features Andy Larsen, VP/Director of Public Relations and Sam Burns, PR/Social Media Account Executive at B+L. Part 1 of this presentation from the Midwest Foodservice Expo dives into strategies for generating earned media hits and public relations results for food + beverage brands. Learn about pitching journalists, setting up media dinners,…

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