We Put Creativity To Work.
It’s not about creativity for creativity’s sake, nor is it about chasing numbers using a tired or expected approach. We use sound strategy to inform fresh thinking and unique solutions.
Marketing IQ #41: Devin Eicler, Crafty Cow + Going Viral
Episode 41 features Devin Eichler, owner of Crafty Cow. Devin talks about their viral moment on social media – courtesy the Chicken Caesar Wrap – and how the brand took advantage of the newfound visibility. Listen in to hear how Devin and team put the focus on its people to keep the momentum…
Marketing IQ #40: Jay Stock, Storytelling in Branding + Tribute Brewing
Episode 40 features Jay Stock, general manager of Tribute Brewing Co. Jay tells us how his Eagle River brewery stops the scroll on social media platforms with truly chilling content, as well as the stories behind some of the names Tribute brews. Follow Tribute Brewing on social media channels @tribute_brewing. Listen and subscribe to the podcast on…
AI Loves PR (and so should you)
AI is changing is how consumers search and make purchase decisions. And it turns out, AI really loves earned media. The Wisconsin Governor’s Conference on Tourism (WIGCOT) featured a keynote address from Eternity founder and AI expert Mike Lannen. Lannen was part of a panel session at WIGCOT that dove into discussion about ways AI…
Marketing IQ #39: Jesse Hieb, Heat Haven Sauna + The Why Behind the Brand
Tune in to episode 39 of our podcast, Marketing IQ, featuring Jesse Hieb, co-founder of @heathavensauna. Starting a new experiential businesses is a tall task, and Jesse shares what inspires him to deliver the best quality for Heat Haven guests, while also spreading the word through select marketing channels. Listen and subscribe to the podcast on your favorite…
Repositioning Brand USA
A minor font change? Hardly. In branding, some of the most consequential decisions are often the quietest ones. A typeface. A color palette. A material choice. A grid system underlying a layout. These subtle decisions rarely announce themselves, yet they shape how an organization is perceived. Governments, perhaps more than any other institution or business,…
Got 8 seconds? How to hook your audience fast
The average adult’s attention span has dropped to just 8 seconds, according to a widely cited Microsoft study. That’s shorter than a goldfish! Yes, you read that right. Unlimited access to digital information, a mobile-optimized internet and personalized algorithms have made it more important than ever before to capture your audience’s attention as soon as…
B+L at 50: The Song Remains the Same
For much of the world, April 1, 1975 was not a great day. Among other things, Cambodia’s president, Lon Nol, fled his country ahead of Khmer Rouge rebels, the U.S. evacuation of Viet Nam began, and fighting erupted along the Greek/Turkish border. Things weren’t much better stateside, as the Supreme Court rejected a ban on…
What’s The Dish On Foodie Influencers?
There’s a certain appeal for food and beverage brands to work with influencers. And that makes sense, because they’re everywhere-and when utilized properly, they work! Influencers generated an incredible $4.8 billion in estimated media value in 2023, just one of many fun facts in this piece in Nation’s Restaurant News. But there’s also quite a…
Snacks To Entertain
From movie theaters with their classics (and combos) to streaming content, snacks and entertainment have always gone hand in hand. And just like the variety of streaming options, you have a variety of salty and/or sweet snacks when it comes to the grocery store aisles. If you head down the salty chip aisle, it’s looking…