We Put Creativity To Work.

It’s not about creativity for creativity’s sake, nor is it about chasing numbers using a tired or expected approach. We use sound strategy to inform fresh thinking and unique solutions.

Twitter Tries to Quiet Investor Storm with Super Follows

Twitter CEO Jack Dorsey has faced a tsunami of questioning, criticism and even replacement attempts recently as activist investors pushed the company to increase profits. Last week, he took a step toward calming those waters by announcing a host of proposed new features intended to diversify Twitter’s revenue streams and grow its user base. As…

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Technology Winners and Losers of 2020

Every year has a breakout technology, and 2020 was no different. How many people had heard of Zoom before last year, much less used it as a verb? Of course, Zoom wasn’t alone; other video conferencing tools like Microsoft Teams, GoToMeeting and HouseParty became nearly as common as phones across business, academic and personal life.…

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Paring Down Production, Brands Pivot on COVID Messaging

The advertising industry was thrown an almost unhittable curveball last spring with the onset of COVID-19. As workplaces and schools closed and major events got cancelled, ad spending ground nearly to a halt. Corporate marketing departments and agencies laid off staff, while brands struggled to find the right tone to strike – or simply…

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Marketing IQ #27: Podcast Pivots, NBA Branding + Kane Pitman

      Episode 27 welcomes back Kane Pitman, a Milwaukee Bucks beat reporter and host of the Locked on Bucks podcast. Since his first visit to the show, Kane has pivoted towards podcasting and gives in-the-trenches tips for brands looking to do the same. You’ll also hear about the NBA’s international branding plans and…

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Marketing IQ #26: Good City Brewing + Seeking the Good in a Crisis

      This quarantine episode of Marketing IQ welcomes David Dupee, co-owner of Good City Brewing in Milwaukee. Long based on a taproom and events experience, the Good City team has strategically shifted to takeout and 6-packs to-go amidst the COVID-19 shutdown. Any business can learn from David honest breakdown of marketing tactics during…

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Marketing IQ #25: Badger Mutual, Target Markets + Approachable Insurance

     Episode 25 ft. Melissa Theisen and Sean Costello from Badger Mutual Insurance – the long-time, Milwaukee-based insurance company. Balancing a network of independent agents across the country and a variety of policyholders, the marketing team is tasked with communicating to a variety of markets. No matter what, approachable and personal service is…

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Marketing IQ #24: Bridge the City, Podcasting + Inspiring Audience Action

     Episode 24 welcomes Kyle and Elizabeth from Bridge the City – a Milwaukee group focused on inspiring the community to action and bringing meaningful change to the area. Follow Bridge the City @bridgethecitypodcast. Content marketing is essential for a brand looking to engage and convert an audience base. The team shares their podcast,…

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Another Epidemic: Coronavirus Misinformation

Unless you’ve been living under a rock the last weeks, you’ve probably heard about coronavirus, which is threatening to become this decade’s first global pandemic. Initially surfacing in Wuhan, China in late 2019, it is already estimated to have spread to 20+ countries, infecting 25,000 people and killing 500*. Unfortunately, one of the few things…

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Marketing IQ #23: Cousins Subs, Justin McCoy + Stomach Competition.

     Episode 23 means Justin McCoy, VP of Marketing for Cousins Subs is our guest. With the iconic tagline of “Better Bread. Better Subs,” Justin shares how the Milwaukee-founded sub maker executes better marketing, too. Wisconsin-based ingredients fuel a local story that the marketing team tells through a variety of mediums, including social,…

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