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Boelter + Lincoln boasts award-winning experience in the branding of food and beverage products, as well as driving positive awareness and increasing purchase intent for those brands.

The benefit to you is simple – more sales online, at retail and into distribution. We achieve this by highlighting a brand’s unique, fun and aspirational benefits in creative executions from packaging and promotional materials to media advertising. We are also experts in media relations for the food and beverage industry, leveraging product launches, consumer trends, industry events and company milestones to earn media coverage for clients and their brands.


Angelic Bakehouse®
Berner Cheese
Dells on Tap
Devon Seafood + Steak
Enlightened Brewing Company
FaB Wisconsin
Gorilly Goods

Harbor City Brewing
Lakefront Brewery
Mawddwy Farm
Pabst Brewing Company
Saz’s Hospitality Group
Stump’s Hot Olives
Tribute Brewery


Lakefront Brewery Brand + Creative
Lakefront Brewery is one of Milwaukee’s oldest microbreweries, operating since 1987. A true innovator, Lakefront created the first ever USDA-certified organic beer and the first government-approved gluten-free beer, while earning modest sales growth.

Saz’s Hospitality Group Case Study
With the ever-changing needs of the business, there had been many pages, links, and other content added to the site over the years that have affected the overall functionality and aesthetics of the site.

Gorilly Goods Rebranding + Packaging Case Study
Gorilly Goods produces three flavors of USDA certified organic snacks – Original, Chocolate, and Savory. Created with a mix of raw fruit, nut and seed ingredients, their products increase in popularity as the health snack category continues to grow.

Lakefront Brewery Wheat Monkey Case Study
Lakefront Brewery started in 1987, and is one of the oldest microbreweries in Wisconsin. Boelter + Lincoln helped Lakefront develop and launch it’s first new beer in 18 months, Wheat Monkey.

Angelic Bakehouse® Case Study
Angelic Bakehouse® makes the best sprouted grain bread products you can buy. Their versatile product line includes sliced bread, buns, rolls, and flatbreads made from the purest, non-GMO ingredients.

Lakefront Brewery Black Friday Case Study
Lakefront Brewery is a Milwaukee-based microbrewery that distributes its products to 35 states, Japan, Korea and Canada.



Taco-Bell, Boelter Lincoln, Blog, Food, Health

Taco Bell: Going Healthy, Staying Real

I’ve always had a guilty, secret thing for Taco Bell … and now it is following me to work. In the past week, I came across two completely unexpected news…

Boelter Lincoln, Blog, Starbucks, Unicorn

What’s Your Unicorn?

When you were young, you most likely learned about a mythical creature called a unicorn. Back then, you probably loved the mystery around something that you could never see in…

Blog, Boelter + Lincoln, Food Marketers, Food, Marketing

Education a Key for Food Marketers

For many of today’s consumers, food has to be more than just calories to fill you up. It has to contribute to a healthy diet and overall lifestyle. Looking at…