B+LOG
As television and cable networks begin revealing their new programming for the 2015-2016 upfront season, we are seeing how networks and online streaming services are trying to change the ad industry’s mindset. As such, we are being fed sound-bites such as “Dayparts are dead”, which was the mantra of Turner (TNT/TBS) upfront event earlier this…
Other than the influx of digital health care wearables and apps released in the past few years, the biggest catalyst in the digital health movement came last week with UnitedHealthcare’s announcement of its partnership with Doctor on Demand. This new app allows patients to connect with board-certified doctors and psychologists at their leisure for quick…
Regardless of the games that Wisconsin’s weather may be playing on us, we’re on the cusp of the 2015 peak travel season! For many families, couples and adventure seekers, this means a way to unplug from the daily grind and recharge the internal batteries. But for travel/tourism destinations and brands, this is your proverbial two-minute…
Games are fun. That’s why they’re called games. Webster’s Dictionary uses words like “diversion” and “amusement” when defining the word “game.” Now, in our ever-growing mobile world, “gamification” has emerged as a major force in marketing. Companies from Nike to Verizon have created mobile apps that deliver basic information and trackable goals to users through…
Employee health and wellness programs are nothing new – as early as the 1880s, the head of National Cash Register met employees for horseback rides before work. In the 1900s, Milton Hershey built a leisure park for his employees as a place to blow off steam. While formal programs to promote work-life balance started to…
Every March 1,000 tourism professionals meet for the Wisconsin Governor’s Conference on Tourism (WIGCOT). This is a time for destinations, attractions, hotels and industry partners to share their successes, learn about new trends and to plan for the upcoming tourism season. This year the conference was held in La Crosse along the banks of the…
You’ve gotta love the irony. On Friday, March 13th, brewing giant Anheuser-Busch (whose Super Bowl ad skewered esoteric craft beers) introduced its newest product, Oculto – which, IMHO, seems pretty darned esoteric. A tequila-flavored brew, Oculto is infused with blue agave and aged in tequila barrels. It promises drinkers “a multi-sensory experience” and certainly the…
Every year consumers are inundated with foods promising to help them lose weight, fit into their favorite pair of skinny jeans and make them feel like a million bucks. This is understandable — considering the obesity statistics from a recent Nielsen global health and wellness study concluded that the percentage of overweight adults has increased…
Most financial institutions understand the importance of hopping aboard the mobile train. After all, that train is running on some serious steam – in fact, research from the Pew Center Research now shows nearly three in five American adults own a smartphone. Yet, banks and credit unions still haven’t taken full advantage of the opportunities…
A lot of attention and effort has been put toward marketing to millennials in recent years, and for good reason. This incredibly large and growing audience of 18-34 year-olds has enormous spending influence and is changing the way we as marketers target them. A lot of generalizations are made about them too – they’re entitled,…