B+LOG

Copywriting Lessons from SkyMall Magazine

By Boelter Lincoln / 11.09.2011

Who can’t resist reading about Fold-And-Go Wooden Jigsaw Tables, Ultraviolet Dental Cleaners, Bug Vacuums and Genuine Turkish Bathrobes…{more}

Tapping Into Your Own Private Focus Group

By Boelter Lincoln / 11.03.2011

Thanks to technology, marketers today have an almost infinite amount of resources at their fingertips – from search engines, to online periodicals and research databases. Add to that: social networks. Yep, I said social networks. Twitter, Facebook, Google+ and LinkedIn, combined with our growing addiction to social updates and technology that is constantly within reach,…

Consumer Reports, Ford and the Home Run Swing

By Andy Larsen / 11.02.2011

Consumer Reports released its annual auto reliability survey and, as usual, it was picked up by every media outlet on the planet. Unfortunately, the headline in almost all of those stories referenced Ford…{more}

Are you the Diamond or the Rough?

By Boelter Lincoln / 10.26.2011

What do I look for when interviewing potential candidates? Character…{more}

State of the Produce Aisle Address

By Garth Cramer / 10.19.2011

What’s that? You’re not familiar with my work? Well, I don’t like to toot my own horn, but BEEP-BEEP…{more}

A Tech Nerd’s Quandary

By Boelter Lincoln / 10.12.2011

I’m a borderline technology-gadget hoarder. Since I have yet to enter a 12-step program, I will point fingers…{more}

Here comes Autumn!

By Steven Roneid / 10.05.2011

Despite the daylight growing shorter, fall gives more than it takes away…{more}

Great Environment = Great Work? You Bet!

By Jill Brzeski / 09.28.2011

Here at B+L, we strive to provide an environment that is safe, comfortable and fosters creativity, because we know that translates into amazing work…{more}

“Real World” Design: No Napping in the Tall Grass

By Boelter Lincoln / 09.22.2011

One day I’m knee-deep working on some great projects at B+L, the next I’m a student designing for class and attending lectures…{more}

Yes, there is life after college

By Boelter Lincoln / 09.08.2011

For the past four years of my life at about this time, I would be settling into my dorm, most likely bitching about the cafeteria food… {more}