B+LOG

What Fonzie taught me about branding.

By Garth Cramer / 03.19.2012

If there’s one thing I’ve learned about image, it’s that the cool guy usually wins…{more}

Augmented Reality for All Industries

By Boelter Lincoln / 03.08.2012

Augmented reality has taken technology to a new level for consumers and businesses. Not only that, augmented reality has opened up a whole new way for businesses to showcase products and further engage consumers. Mixing the real world with virtual reality isn’t anything new, but new technology through mobile devices is growing in popularity. Augmented…

Augmenting Our Reality

By Boelter Lincoln / 03.08.2012

Augmented reality (AR) is actually a pretty broad term, since it applies to almost everything between virtual reality and actual reality. It’s any juxtaposition of computer-generated content into what we perceive to be real. From virtual haptics to heads-up displays, AR enhances our senses. Scientists, programmers and industrial designers have been toying with AR since…

Augmented Reality: New King of the Cool Tech Hotlist

By Andy Larsen / 03.08.2012

So, what’s our latest cool technology infatuation, you ask? Well, Projection Mapping and Kinect Hacking are certainly getting wide spread use, and Instagram too. However, the one that’s been getting the most buzz—and is already starting to deliver the goods for our clients—is augmented reality. Augmented reality(AR) is the art of super-imposing computer-generated content over…

Just for Kicks

By Andrew Kaslauskas / 03.05.2012

One of the first things I remember being passionate about as a child…{more}

Honest Mistake or Shameless Marketing Ploy?

By Boelter Lincoln / 03.02.2012

Earlier this afternoon, I received an email from LuckyBrand.com…{more}

Trust Me.

By Stasha Wuest / 02.27.2012

Recent studies show that roughly 76% of consumers refer to online reviews when making purchases.{more}

It’s All About Priorities

By Jill Brzeski / 02.24.2012

Last month I blogged about reverse mentoring, and specifically how some of our younger employees have helped me get up to speed on the latest in fashion, music, technology and, of course, social media.

The Education of a First-Time Home Buyer

By Boelter Lincoln / 02.20.2012

So my husband and I are going to buy a house… {more}

Coming to Terms with iPhone Addiction

By Danielle Fuentes / 02.13.2012

I don’t know when I turned into THAT person…{more}