B+LOG

It May Be Social, But it Still Needs a Plan

By Boelter Lincoln / 08.11.2011

It’s that time of year — when strategists, media buyers and creative teams lock themselves into the largest conference room possible and start brainstorming for the upcoming years’ plan for their clients. Only this time, there’s a new voice that will be contributing to the madness. Social media is no longer a fad. In fact,…

Ad Strategy and the Wedding Dress

By Boelter Lincoln / 08.10.2011

As much as we like to let our significant others feel “included” in our special day, you’ve got to admit that this day is really all about us, the brides… {more}

Who needs a wedding planner? My bridesmaid is an AE

By Danielle Fuentes / 08.03.2011

When my first engaged friend asked me to be a bridesmaid I gladly accepted…and quickly Googled “bridesmaid duties”… {more}

The Creative Department Whisperer

By Boelter Lincoln / 07.26.2011

Seven months ago, my husband and I brought home an eight week old puppy – our “trial-child.” I had visions of the puppy lying on my feet… {more}

The Golden Rule…

By Boelter Lincoln / 07.20.2011

When I was growing up, there was one rule: My rule was be nice to everyone…{more}

Something’s Gotta Give.

By Lisa Huebner / 07.12.2011

The last thing I need is another social network to figure out but that’s the business we are in, right? {more}

Happy Birthday America!

By Wendy Appelbaum / 07.05.2011

The American Flag and I share the same birthday. On June 14, 1777, the American Flag was officially created. Never mind which year I was created…{more}

Know Your Audience

By Julie Wagner / 06.30.2011

I get a lot of calls and emails from reps that clearly have not done their homework. They know nothing about me and nothing about B+L’s clients…{more}

Incorporation Day Jitters

By Boelter Lincoln / 06.22.2011

I can’t talk business right now. I’m getting married in two weeks and I can’t deny that I’m a little bit nervous. It’s not like stage fright…{more}

Google Places Mobile App…Helping the Indecisive?

By Boelter Lincoln / 06.14.2011

I was in Chicago over the weekend and planned to do brunch with my brother who lives in the city…{more}