B+LOG
There are a number of new and exciting (to a tech geek like myself anyway) digital marketing options that you may want to include in your 2014 plans.
In the past, the main reason people didn’t subscribe to cable or satellite was largely financial. However, lately the motivation is to make a statement rather than to save money.
After spending four hectic days at the Summer Outdoor Retailer show in Salt Lake City, one thing that is certain is that the outdoor gear category appears to be booming.
The seasonal nature of the tourism business has also changed. Spring and summer shoulders seasons get more attention and promotion than ever before.
Much of what we do in advertising is based on desire. And when it comes to selling a destination, it’s all desire.
Recently, the Federal Trade Commission (FTC) sent letters to Google, Yahoo!, Bing and 20 other heavily trafficked search engines warning them they must clearly and prominently distinguish paid search (advertising) from natural search results.
For many, vacation enjoyment lies in the planning than the actual vacation itself; everything from researching accommodations to securing a coveted attraction ticket. Others, however, are inspired by a simple (and persistent) desire.
As a travel marketer, you’ve probably thought long and hard about how to improve awareness, drive bookings, build REVPAR or yield and create lifetime return visitors.
Buried among the personal drama and pitch-perfect period depiction, however, there are some advertising lessons to be learned – like the beauty of simplicity.
Many customers are willing to share personal information if they believe it will benefit them.