B+LOG
WIGCOT is one of the most highly attended tourism conference in the US, which is a testament to the industry’s significance in Wisconsin.
Here’s a gravely important truth: The goal of advertising is NOT sales.
Only a few days away from March and I’m watching the weather forecast for the next two weeks. Unfortunately, it looks like nothing but more arctic outbreak, polar vortex, and bone-chilling cold well into March. What does this crazy cold winter in the middle and eastern parts of the United States mean for the travel…
Content marketing is ideal for financial services, as financial products are often quite complex and there is no “one-size-fits-all” option that works for everyone.
The health care industry’s use of digital media to enhance the patient experience, however, is still in its infancy.
Over the next few years, it is estimated that more than 6% of all ad revenue in the world will be collected by Google.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
A strong brand identity and package is imperative for commercial success in this highly competitive category.
The revolution of distributing original television shows (not on television) was formally acknowledged as being “for real” about 10 years ago, at the 65th Primetime Emmys in 2013.
2014 will be noted as the year that the lines between PR and social vanished.