B+LOG
I have to plan beyond a mobile device. It’s imperative that I think about the context in which the messaging is received.
The overall concept of the purchase funnel seems so simplistic now. Brands simply needed to create awareness, generate interest and then tell the consumer how and where to purchase their products.
While integrating video into your marketing campaign is a basic necessity these days, it isn’t as easy as simply creating a video and putting it up on YouTube.
As travel marketers, we’re in one of the most competitive industries, all fighting over the same thing: travelers and their discretionary spending funds.
This multiscreen phenomenon is growing almost in direct proportion to the explosion of mobile connectivity.
Now only one year short of his 80th birthday, Brooks is not slowing down and he continues to connect people and properties.
Now that I’ve got enough distance from it in the review mirror, I’m looking forward to coming back to it again as a “civilian.”
The movers and shakers in the outdoor industry are arguable poised to become the new rock stars of our culture – sorry web guys, move over.