B+LOG
Businesses have had to come to grips with the ways that consumers use media and how they react to these messages in different settings – be it car, work or living room.
Preserving and promoting our parks and the other open lands that are necessary for the enjoyment of outdoor activity is not a political issue; it is an economic and social issue.
The resolution season also produces a slew of more personal pieces on lingo to eliminate, based on criteria such as one’s age or gender
The music industry is the proverbial “canary in the coal mine” for any business model that is based on creating content.
At the time of my last post, Time Warner Cable and Journal Broadcast Group had just resolved their very public dispute, in which Time Warner removed WTMJ from its lineup for almost two months.
Why don’t CVBs from the Caribbean, Mexico, Latin America and other beach destinations retain Wisconsin-based agencies to create their branding and marketing campaigns?
Is this the last gasp of an old dinosaur or is the direct marketing business evolving into a new and dynamic segment of the advertising business?
Maximizing visitation during the shoulder seasons is key to maximizing the success of your destination’s marketing budget.
Much has been made of the fact that we live in a world of diminished attention spans and information overload– particularly by the advertising trade media.
As marketers, the sophistication of this technology has opened up broad new vistas in how we can (and must) communicate with our customer base.