B+LOG

PRESS RELEASES 101: How not to shoot yourself in the foot

By Andy Larsen / 06.15.2009

Ever wonder why announcements from some companies always seem to grab news coverage, while others get overlooked?  Obviously, it could be related to the significance of their announcements, but chances are it may also have something to do with the way those announcements were made. While Web 2.0 technology has given corporate communicators more tools…

3 Steps to Engaging in Social Media

By Archive / 06.15.2009

You’ve listened to the talking heads and read the articles. Social media is here to stay and if you don’t jump in now you might get left behind. However, if you didn’t grow up IMing (that’s instant messaging) or creating MySpace profiles, the world of social media can seem quite daunting. Which brings us to…

Get Involved in the Conversation.

By Lisa Huebner / 04.06.2009

By Lisa Huebner

The one thing I learned in 2008 is that I needed to get up to speed with all things Web 2.0. That’s a hard thing to do considering it evolves every 10 seconds. So in 2008, I became active on Facebook and LinkedIn, created my own blog…

Miami Boat Show 2009: Catamarans, Express Cruisers…and Bad Karma

By Andy Larsen / 02.25.2009

by Andy Larsen
Talk about bad karma. I visited the Miami International Boat Show last week on behalf of several clients. As the world’s largest boat show…{more}

Blogging for business – 5 tips for better blogs.

By Boelter Lincoln / 02.11.2009

In the topsy-turvy world of Web 2.0, blogging has given everyman a voice. Dialog is erupting across cyberspace and many companies want in on the conversation. And for good reason — social media is the new marketplace. But what’s unique about this storefront, is the transparency of honest talk. It’s all about the customer out…

Coke is it and I’m loving it.

By Boelter Lincoln / 02.11.2009

In this unstable world of severely fluctuating markets, global terrorism and infighting of American Idol judges, we have little to count on. The “rocks” that I cling to, personally, include my lovely wife, my fabulous daughter and the fact that a Coca-Cola® served at McDonald’s® is better tasting than any other Coke in the world.…