B+LOG
by Brandon Coleman
I’m assuming by now that you know LeBron James is prepared to make an important announcement. Lucky for us, King James…{more}
More and more marketers are taking advantage of Foursquare, the location-based social networking game. Nationwide companies like Bravo and Starbucks have tapped into Foursquare’s marketing genius by offering users added incentives to engage with their brands. What is Foursquare? Foursquare is a smart phone app and website that works by letting the user tell the…
We all know “people like that.” You know, Harley-riding rebels or Nike-wearing heroes or Chevy-driving regular guys. There are so many different types of people in the world — or just in our circle of friends for that matter — and each of us is motivated by something specific. To satisfy that inner motivation, we…
I’ve pretty much given up explaining my job to people at cocktail parties, weddings and bar mitzvahs. However, every now and then I get drawn into a conversation that begs for a more detailed response than “I’m in marketing.” Typically, the doctor/lawyer/cable installer I’m talking to has only the vaguest idea of what an agency…
by Andy Larsen
It’s March Madness, baby, and television ratings for the upset-filled NCAA Division I men’s basketball tournament have been (to paraphrase Dick Vitale) super…{more}
by Garth Cramer
I work in advertising, and with the annual buzz about the Super Bowl, you’d think my main topic of conversation would have been Super Bowl advertisements…{more}
by Andy Larsen
While there’s been a ton of debate about Royal Caribbean’s cruise ships resuming visits to Haiti… {more}
“Reports of my death have been greatly exaggerated”— Mark Twain Like Mark Twain, direct mail may have been written off a bit prematurely. In fact, given the growing pervasiveness of spam filters, direct mail is probably poised for a comeback. At the very least, it offers marketers a nice complement to e-mail direct marketing. In…
We know that “social media” continues to be hot topic. There are hundreds of seminars and conferences dedicated to the subject. There are also hundreds of books detailing the need for businesses to understand how social media can (or more importantly will) impact them now and in the future. If you read only one book…
Love her or hate her, Sarah Palin attracts media attention. And it’s apparent from the attention she garnered around the November release of her book, “Going Rogue,” that she’s more polished and prepared for the media spotlight than she was when she was stumping for the McCain ticket. And regardless of your feelings about the…