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“Fail to Plan, Plan to Fail” has been said time and time again. As we approach the most common planning season for those on a fiscal calendar year, there are some fundamental mistakes that can be easily avoided to ensure the success of your strategic marketing plan. The top 5 reasons strategic marketing communications plans…

You’ve listened to the talking heads and read the articles. Social media is here to stay and if you don’t jump in now you might get left behind. However, if you didn’t grow up IMing (that’s instant messaging) or creating MySpace profiles, the world of social media can seem quite daunting. Which brings us to…