B+LOG
In case you missed it, the most controversial ad of the 2015 Super Bowl wasn’t the sleazy, cheesy Carl’s Jr. “Au Naturel” offering, or T-Mobile’s Kim Kardashian pseudo-spoof, or even that depressing dead kid spot from Nationwide. While all drew their fair share of criticism, the one that generated the most unexpected firestorm comes from…
Instead of focusing on the next big trend, hottest technology or newest algorithm, why not redirect that energy and focus on mastering the basics?
The shame of it is, many of the worst offenders are great beers – beers that would otherwise get a lot more attention.
We’ve already experienced this shift towards visual content and visual-based networks, a larger question is, what further innovations will 2015 hold?
Tell a good story and the same excitement you have for that product or service can actually be felt by your audience.
Do I have a man crush on Aaron? A little. But it’s greatly outweighed by my brand crush.
The Dos Equis campaign also lends itself to endless memes and promos on social media, whereas Fortune’s does not. It just lends itself to fire sales.
It won’t be long before we see ads trickling into our Snapchat “Recent Updates” as brands step up to this new challenge.
We don’t consume things in blind taste tests. We look at the packaging as we take it off the shelf, we read, we open, we pour.
The majority of these undecided voters could very well be Millennials, so how do you reach and—even more difficult—inspire this unresponsive generation?