B+LOG

B+L is a winner…

By Boelter Lincoln / 09.22.2010

At least to the fine judges of the 2010 Milwaukee 99 Show. We walked away with a merit award in package design for our work on the Lakefront Brewery beer, Fixed Gear. Photo by Peter DiAntoni

Quench X

By Boelter Lincoln / 09.22.2010

New video for Quench X, enjoy ( Warning turn your speakers down if you’re at work) Quench X from Andrew Kazlauskas on Vimeo.

Awesome Chula

By Boelter Lincoln / 09.22.2010

B+L’s TV spot, “Awesome Chula” won an Adworkers “Nut” award at the annual Milwaukee 99 show, which means it was one of the Top 20 creative pieces done by MIlwaukee agencies last year. Awesome Chula from Boelter + Lincoln on Vimeo.

Welcome to the LeBronathon

By Boelter Lincoln / 07.08.2010

by Brandon Coleman
I’m assuming by now that you know LeBron James is prepared to make an important announcement. Lucky for us, King James…{more}

Everything You Need to Know About Foursquare

By Boelter Lincoln / 06.29.2010

More and more marketers are taking advantage of Foursquare, the location-based social networking game. Nationwide companies like Bravo and Starbucks have tapped into Foursquare’s marketing genius by offering users added incentives to engage with their brands. What is Foursquare? Foursquare is a smart phone app and website that works by letting the user tell the…

Uncover Your Brand’s True Nature Through Archetypes

By Boelter Lincoln / 06.29.2010

We all know “people like that.” You know, Harley-riding rebels or Nike-wearing heroes or Chevy-driving regular guys. There are so many different types of people in the world — or just in our circle of friends for that matter — and each of us is motivated by something specific. To satisfy that inner motivation, we…

Six Tips for Generating Media Coverage

By Andy Larsen / 06.29.2010

I’ve pretty much given up explaining my job to people at cocktail parties, weddings and bar mitzvahs.  However, every now and then I get drawn into a conversation that begs for a more detailed response than “I’m in marketing.”  Typically, the doctor/lawyer/cable installer I’m talking to has only the vaguest idea of what an agency…

Cinderellas win TV smackdown with pro ballers

By Andy Larsen / 03.29.2010

by Andy Larsen
It’s March Madness, baby, and television ratings for the upset-filled NCAA Division I men’s basketball tournament have been (to paraphrase Dick Vitale) super…{more}

Vince Lombardi Was a Traitor

By Garth Cramer / 02.18.2010

by Garth Cramer
I work in advertising, and with the annual buzz about the Super Bowl, you’d think my main topic of conversation would have been Super Bowl advertisements…{more}

Not so Glad about bags

By Andy Larsen / 01.20.2010

by Andy Larsen
While there’s been a ton of debate about Royal Caribbean’s cruise ships resuming visits to Haiti… {more}