B+LOG

I’ve pretty much given up explaining my job to people at cocktail parties, weddings and bar mitzvahs.  However, every now and then I get drawn into a conversation that begs for a more detailed response than “I’m in marketing.”  Typically, the doctor/lawyer/cable installer I’m talking to has only the vaguest idea of what an agency…

by Andy Larsen
It’s March Madness, baby, and television ratings for the upset-filled NCAA Division I men’s basketball tournament have been (to paraphrase Dick Vitale) super…{more}

by Garth Cramer
I work in advertising, and with the annual buzz about the Super Bowl, you’d think my main topic of conversation would have been Super Bowl advertisements…{more}

by Andy Larsen
While there’s been a ton of debate about Royal Caribbean’s cruise ships resuming visits to Haiti… {more}

“Reports of my death have been greatly exaggerated”— Mark Twain Like Mark Twain, direct mail may have been written off a bit prematurely. In fact, given the growing pervasiveness of spam filters, direct mail is probably poised for a comeback. At the very least, it offers marketers a nice complement to e-mail direct marketing. In…

We know that “social media” continues to be hot topic. There are hundreds of seminars and conferences dedicated to the subject. There are also hundreds of books detailing the need for businesses to understand how social media can (or more importantly will) impact them now and in the future. If you read only one book…

Love her or hate her, Sarah Palin attracts media attention. And it’s apparent from the attention she garnered around the November release of her book, “Going Rogue,” that she’s more polished and prepared for the media spotlight than she was when she was stumping for the McCain ticket. And regardless of your feelings about the…

by Andy Larsen
This morning, the NFL announced a ban on players striking a pose similar to the pirate on the…{more}

by Andy Larsen
With all apologies to Twitter, I firmly believe the best way to connect with a journalist is to meet ‘em in person. Unfortunately, that’s easier said than done because most journalists are…{more}