B+LOG

Like many sports fans, I consider the NCAA Men’s Basketball Tournament the top sporting event…{more}

As we wrapped up the year 2010, the advertising industry was preparing an early entrance into…{more}

Make sure your website’s current format is easily accessible to someone “on-the-go”{more}

How many women are “phone shopping” to make a buying decision? {more}

Advances in mobile technology mean that experiences are shared 24 hours a day, 7 days a week – wether you’re ready to listen or not.{more}

Advocacy advertising has long been a staple of the crisis communicator’s playbook, and — as BP’s ubiquitous “Gulf of Mexico Response” TV spots attest — it is still widely used. In recent years, however, paid crisis messaging has increasingly found its way into a new form of media — Google search. In the past few…

Okay, so I’m an adman. This means two things: 1. I effectively employ persuasive tactics to enlighten certain audience members — or assist them to change their perspective. And 2. My personal views on advertisements are colored by my savvy of marketing know-how — and, therefore, ads are not effective on me. Au contraire. For…