B+LOG
“Fail to Plan, Plan to Fail” has been said time and time again. As we approach the most common planning season for those on a fiscal calendar year, there are some fundamental mistakes that can be easily avoided to ensure the success of your strategic marketing plan. The top 5 reasons strategic marketing communications plans…
With the explosion of social media and ever more robust web content, video interviews have become an important element in many strategic marketing plans. Below, B+L’s Videographer/Editor Andrew Kazlauskas (who is also an award-winning documentary filmmaker) offers some tips for marketers getting ready to tackle online/corporate video interview projects. TIPS FOR SHOOTING INTERVIEWS: – Find…
It’s that time of year — when strategists, media buyers and creative teams lock themselves into the largest conference room possible and start brainstorming for the upcoming years’ plan for their clients. Only this time, there’s a new voice that will be contributing to the madness. Social media is no longer a fad. In fact,…
As much as we like to let our significant others feel “included†in our special day, you’ve got to admit that this day is really all about us, the brides… {more}
When my first engaged friend asked me to be a bridesmaid I gladly accepted…and quickly Googled “bridesmaid duties  {more}
Seven months ago, my husband and I brought home an eight week old puppy – our “trial-child.†I had visions of the puppy lying on my feet… {more}
The last thing I need is another social network to figure out but that’s the business we are in, right? {more}
The American Flag and I share the same birthday. On June 14, 1777, the American Flag was officially created. Never mind which year I was created…{more}
I get a lot of calls and emails from reps that clearly have not done their homework. They know nothing about me and nothing about B+L’s clients…{more}