B+LOG
For me, shoes are like helmets, heavy coats, condoms and most other things you wear for protection – I prefer not to use them unless it’s necessary… {more}
Let’s face it: wine snobs are easy to make fun of. Like the painfully self-absorbed Paul Giamatti character in “Sideways” they are easily portrayed as caricatures — particularly the most elevated of the breed, who actually write reviews for magazines like Wine Spectator or Bon Appetit. In my opinion, these reviews are mostly stunning, Ph.D.-level…
With all apologies to you man-cave aficionados, I prefer being above ground when drinking in a dark room…{more}
CLEARED FOR TAKE-OFF: Internal Research and Consensus Building Internal research is often just as important as external research for the launch of a new campaign, product or brand. Why? Not only does it provide insight from key company decision-makers and stakeholders, it begins to activate their “buy-in” – one of the most important elements of…
If you think about it, hardly a day goes by where we don’t each conduct some type of research. It might be very quick and simple, such as where to go for lunch; a little more involved, such as what type of running shoes to buy; or even something fairly in-depth, like zeroing in on…
Who can’t resist reading about Fold-And-Go Wooden Jigsaw Tables, Ultraviolet Dental Cleaners, Bug Vacuums and Genuine Turkish Bathrobes…{more}
Thanks to technology, marketers today have an almost infinite amount of resources at their fingertips – from search engines, to online periodicals and research databases. Add to that: social networks. Yep, I said social networks. Twitter, Facebook, Google+ and LinkedIn, combined with our growing addiction to social updates and technology that is constantly within reach,…
Consumer Reports released its annual auto reliability survey and, as usual, it was picked up by every media outlet on the planet. Unfortunately, the headline in almost all of those stories referenced Ford…{more}