B+LOG
For many, vacation enjoyment lies in the planning than the actual vacation itself; everything from researching accommodations to securing a coveted attraction ticket. Others, however, are inspired by a simple (and persistent) desire.
As a travel marketer, you’ve probably thought long and hard about how to improve awareness, drive bookings, build REVPAR or yield and create lifetime return visitors.
Buried among the personal drama and pitch-perfect period depiction, however, there are some advertising lessons to be learned – like the beauty of simplicity.
Many customers are willing to share personal information if they believe it will benefit them.
I have to plan beyond a mobile device. It’s imperative that I think about the context in which the messaging is received.
The overall concept of the purchase funnel seems so simplistic now. Brands simply needed to create awareness, generate interest and then tell the consumer how and where to purchase their products.
While integrating video into your marketing campaign is a basic necessity these days, it isn’t as easy as simply creating a video and putting it up on YouTube.
As travel marketers, we’re in one of the most competitive industries, all fighting over the same thing: travelers and their discretionary spending funds.
This multiscreen phenomenon is growing almost in direct proportion to the explosion of mobile connectivity.