B+LOG
Like classic investment strategies, marketing plans are designed for long-term growth, not short-term returns.
When you own a piece of a company and the company’s fundamentals are solid, you should remain an owner, right? Right. So, what are your campaign’s fundamentals?
In racing, drafting doesn’t just help the trailing car; it allows both to go as much as 5 miles per hour faster. Co-opetition in business works much the same way.
I recently sat down with Steve Daniels on Newsradio 620 WTMJ to talk about how companies can use social media marketing to really enhance their corporate social responsibility efforts.
While Grey Goose, Patron, Hendrick’s and countless others are all quality products, their success is not driven by the spirits in the bottle.
In light of Monday’s now infamous social snafu on behalf of the US Airways Twitter account (and arguably the most epic social media fail of 2014 thus far) it really begs the question – just who is manning your social communities and most importantly, should they be?
The US Travel Association recently partnered with Oxford Economics to research the effect that work – or, more accurately, the lack thereof – has on individuals, as well as the national economy.
In my opinion, D-I athletes in major revenue-producing sports are school employees – they work in the MARKETING DEPARTMENT!
A key focus for the administration has been young, healthy adults, ages 18-29.
Your cube-mate is wrong! It’s neither hard nor time-consuming to fill out your office pool’s bracket. In fact, you can complete this in less than the 35 seconds on a college hoops shot clock. Non-hoops fan Danielle shows us how.