B+LOG
Most financial institutions understand the importance of hopping aboard the mobile train. After all, that train is running on some serious steam – in fact, research from the Pew Center Research now shows nearly three in five American adults own a smartphone. Yet, banks and credit unions still haven’t taken full advantage of the opportunities…
A lot of attention and effort has been put toward marketing to millennials in recent years, and for good reason. This incredibly large and growing audience of 18-34 year-olds has enormous spending influence and is changing the way we as marketers target them. A lot of generalizations are made about them too – they’re entitled,…
In case you missed it, the most controversial ad of the 2015 Super Bowl wasn’t the sleazy, cheesy Carl’s Jr. “Au Naturel” offering, or T-Mobile’s Kim Kardashian pseudo-spoof, or even that depressing dead kid spot from Nationwide. While all drew their fair share of criticism, the one that generated the most unexpected firestorm comes from…
Instead of focusing on the next big trend, hottest technology or newest algorithm, why not redirect that energy and focus on mastering the basics?
The shame of it is, many of the worst offenders are great beers – beers that would otherwise get a lot more attention.
We’ve already experienced this shift towards visual content and visual-based networks, a larger question is, what further innovations will 2015 hold?
Tell a good story and the same excitement you have for that product or service can actually be felt by your audience.
Do I have a man crush on Aaron? A little. But it’s greatly outweighed by my brand crush.
The Dos Equis campaign also lends itself to endless memes and promos on social media, whereas Fortune’s does not. It just lends itself to fire sales.
It won’t be long before we see ads trickling into our Snapchat “Recent Updates” as brands step up to this new challenge.