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Blog, Boelter Lincoln, Influencer Marketing, Millennials

Influencer Marketing: How to Find Quality Brand Friends

Influencers are essential to marketing in the digital space. These social figures develop and engage with a community of followers around a certain topic of interest (for example, healthy eating, outdoor adventure or even topics as narrow as claymation). As…
WIGCOT-2017, Boelter Lincoln, Blog, Travel

WIGCOT 2017 Sheds Light on Big Social Data

The 30th Annual Wisconsin Governor’s Conference on Tourism took place last week at Potawatomi Hotel & Casino in Milwaukee.  Close to 1,000 attendees converge on a city once a year to learn what’s new in the tourism industry and, of…
Boelter Lincoln, Blog, Location-based Advertising

Location-Based Advertising 101

Many Americans literally use their phone from the moment they open their eyes in the morning to the moment they close them at night—and making calls is only a fraction of that usage. Navigation tools have become particularly ubiquitous; phone…