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Boelter Lincoln, Blog, Screen-cutting

Screen Cutting In A Connected World

I read the headline “Here’s What Happened When I Gave Up My Phone for the Week,” and immediately let out an audible groan. Having read several articles in the same vein, I expected another rant about how technology (primarily the…

IPhone X, Boelter Lincoln, Blog, Digital Influencers

Apple’s iPhone X syncs with Digital Influencers

I didn’t camp out for the new iPhone X, but I was first in line to explore their product rollout strategy. Apple tapped into digital influencers for the iPhone X announcement. What might seem like simple strategy on the surface,…

Kid Influencers, Boelter Lincoln, Blog, Social Media

Now Trending: Kid Influencers on YouTube

The days of watching cartoons on TV after school and being excited about a $10 weekly allowance are over – well, at least for some kids these days. Youngsters are increasingly trading in Disney Channel and Nickelodeon for Youtube. A…

Taco-Bell, Boelter Lincoln, Blog, Food, Health

Taco Bell: Going Healthy, Staying Real

I’ve always had a guilty, secret thing for Taco Bell … and now it is following me to work. In the past week, I came across two completely unexpected news items about Taco Bell and, in the process, gained a…

Butterfinger Batters Bears on Thursday Night Twitter

The Chicago Bears’ 35-14 trouncing by the Packers wasn’t their only embarrassing, real-time loss on a national media outlet last Thursday. They were also manhandled on Twitter … by the Butterfinger candy brand. The action began in the first quarter,…