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Blog, Millennials, Boelter Lincoln,

Put Your Money Where Your Millennials Are

Find the millennial market mystifying? What about the millennial female market? Levo recently partnered with Merkle to determine what and why millennial women buy. As it happens, millennial women have A LOT of spending power – in fact, an estimated…

Boelter Lincoln, Blog, Super Bowl, Ads

Our Take: Super Bowl Winners, Losers

The dishes are dirty and the recycling is full. The Super Bowl is over and it’s time to clean up. It’s also time to debate about who won and who lost – the advertising battle. The wacky beer ad, the…

Super Bowl LII: Will Ads Overshadow Game?

Ah, the Dog Days of Winter. Christmas and New Years are long gone, spring is several months away and there’s another snow storm coming next week. Yippee! Fortunately, there is one interesting thing on the horizon: the Super Bowl. Unlike…

Boelter Lincoln, Blog, Screen-cutting

Screen Cutting In A Connected World

I read the headline “Here’s What Happened When I Gave Up My Phone for the Week,” and immediately let out an audible groan. Having read several articles in the same vein, I expected another rant about how technology (primarily the…

IPhone X, Boelter Lincoln, Blog, Digital Influencers

Apple’s iPhone X syncs with Digital Influencers

I didn’t camp out for the new iPhone X, but I was first in line to explore their product rollout strategy. Apple tapped into digital influencers for the iPhone X announcement. What might seem like simple strategy on the surface,…