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Kid Influencers, Boelter Lincoln, Blog, Social Media

Now Trending: Kid Influencers on YouTube

The days of watching cartoons on TV after school and being excited about a $10 weekly allowance are over – well, at least for some kids these days. Youngsters are increasingly trading in Disney Channel and Nickelodeon for Youtube. A…

Taco-Bell, Boelter Lincoln, Blog, Food, Health

Taco Bell: Going Healthy, Staying Real

I’ve always had a guilty, secret thing for Taco Bell … and now it is following me to work. In the past week, I came across two completely unexpected news items about Taco Bell and, in the process, gained a…

Butterfinger Batters Bears on Thursday Night Twitter

The Chicago Bears’ 35-14 trouncing by the Packers wasn’t their only embarrassing, real-time loss on a national media outlet last Thursday. They were also manhandled on Twitter … by the Butterfinger candy brand. The action began in the first quarter,…

Blog, Boelter Lincoln, Disney, Netflix

Disney/Netflix: The sky is falling! Or not.

Disney’s recent decision to leave Netflix and start its own streaming services sent shockwaves from Madison Avenue to Main Street. Like the Disney character Chicken Little, people nationwide wondered aloud if the sky was falling. Not only did the split…

Influencers, Blog, Boelter Lincoln, Influencer Marketing

No, Influencers are Not Ad Buys

If you are even slightly involved in advertising or PR, you’ve probably heard the term “influencer marketing." From fashion to fitness, these digital mavens have established themselves as worthwhile, non-traditional media outlets for brands to leverage. It may come as…

Blog, Boelter Lincoln, Modern Marketing Summit, MMS, Marketing

Micro Data, Macro Strategies: MMS ‘17 Highlights

Now in its sixth year, the Modern Marketing Summit (MMS) in Chicago has grown into a globally significant showcase of the latest marketing trends. This year’s conference had a heavy focus on the future of artificial intelligence, but also provided…