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Blog, Boelter Lincoln, Disney, Netflix

Disney/Netflix: The sky is falling! Or not.

Disney’s recent decision to leave Netflix and start its own streaming services sent shockwaves from Madison Avenue to Main Street. Like the Disney character Chicken Little, people nationwide wondered aloud if the sky was falling. Not only did the split…

Influencers, Blog, Boelter Lincoln, Influencer Marketing

No, Influencers are Not Ad Buys

If you are even slightly involved in advertising or PR, you’ve probably heard the term “influencer marketing." From fashion to fitness, these digital mavens have established themselves as worthwhile, non-traditional media outlets for brands to leverage. It may come as…

Blog, Boelter Lincoln, Modern Marketing Summit, MMS, Marketing

Micro Data, Macro Strategies: MMS ‘17 Highlights

Now in its sixth year, the Modern Marketing Summit (MMS) in Chicago has grown into a globally significant showcase of the latest marketing trends. This year’s conference had a heavy focus on the future of artificial intelligence, but also provided…

Boelter Lincoln, Blog, Starbucks, Unicorn

What’s Your Unicorn?

When you were young, you most likely learned about a mythical creature called a unicorn. Back then, you probably loved the mystery around something that you could never see in real life. The spirit of the unicorn is what drove…

Blog, Boelter Lincoln, Millennial, Fidget Spinner

Get the ‘Spin’ on Millennials

In a world where intricate technology like augmented and virtual reality is advancing at rapid speeds, many of us are left wondering: How can a simple fidget toy be enough to put an increasingly impatient and unimpressed generation into a…

Blog, Boelter Lincoln, Safari, Apple

Not Anymore! How Safari Updates Impact Ads

Last week at their developer conference, Apple announced two new updates to its forthcoming Safari browser release (macOS High Sierra) – auto-play video disablement and third party ad tracker blocking. With so many headlines about ad blocking and consumer privacy,…