B+LOG

  Episode 16 features Sam Burns, PR/Social Media Account Executive at B+L. Part 2 of this presentation from the Midwest Foodservice Expo focuses on owned media strategies for food + beverage brands. Learn how to plan and create useful micro-content for social media, newsletters, podcasts, and blogs that fit your budget and time limits.  …

     Episode 15 features Andy Larsen, VP/Director of Public Relations and Sam Burns, PR/Social Media Account Executive at B+L. Part 1 of this presentation from the Midwest Foodservice Expo dives into strategies for generating earned media hits and public relations results for food + beverage brands. Learn about pitching journalists, setting up media dinners,…

     Sarah Hauer, a reporter at the Milwaukee Journal Sentinel and creator of the Be MKE newsletter, joins the show to talk journalism, pitching media, and the buzz of the Bachelor. Sarah, Ken, and Sam discuss where the media industry is heading and how you can effectively leverage it.  

     Adam Powers of Pabst Milwaukee Brewery joins Ken and Sam for Episode 13. Fresh off the Fyre Festival documentaries, we critique the recent event disaster while giving tips for how to execute and market a successful activation.  

     Milwaukee Brewers director of new media, Caitlin Moyer, is our guest for Ep. 12. Fresh off a historic season, we review the marketing team’s viral Sandlot video strategy, how to respectfully talk trash to competitors (Cubs fans), and an exciting look ahead to the 2019 season.  

     Episode 11 welcomes Danielle Fuentes, Senior Account Executive at B+L. Ken and Sam dive into the Dallas Cowboy brand (Danielle’s favorite team), how to market for travel destinations, and the power of Instagram in reaching and engaging a target market.  

     Episode 10 is part 2 of our conversation with Tim Cigelske, Director of Integrated Content at Marquette University. Fresh off of his viral tweet, Tim breaks down how an Ariana Grande/Pete Davidson post helped send more than 3.4 million to Vote.org.  

      Episode 9 features Tim Cigelske, Director of Integrated Content at Marquette University. In Part 1 of 2, Tim talks storytelling, content strategy for Marquette, and how his Beer Runner series started.  

     Episode 8 welcomes CEO of Urban Misfit Ventures, LinkedIn creator, and soon to be TEDx Speaker, Quentin Allums. Better known as Q or @tagjustq on social media, Ken and Sam dive into a variety of trending industry topics, including the future of esport, creating meaningful content for LinkedIn, and how brands can be influencers.…

     Episode 7 features B+L’s associate interactive designer, Ed Kosmatka. Figure out how to improve your brand’s website, e-newsletter, and digital presence. From content to design, this episode of the Marketing IQ podcast will boost your digital appearance.