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Marketing IQ #25:  Badger Mutual, Target Markets + Approachable Insurance

Marketing IQ #25: Badger Mutual, Target Markets + Approachable Insurance

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Episode 25 ft. Melissa Theisen and Sean Costello from Badger Mutual Insurance – the long-time, Milwaukee-based insurance company. Balancing a network of independent agents across the country and a variety of policyholders, the marketing team is tasked with communicating to a variety of markets. No matter what, approachable and personal service is at the core of their offerings.

A new COO and fresh HQ in downtown Milwaukee have this 130-year-old company thinking like a start-up to continue growth.

Follow Badger Mutual Insurance @badgermutual.

 

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