B+LOG
Marketing IQ #5: Kevin Brandt, College Education + Creative Mindsets
Milwaukee educator, marketer and radio host, Kevin Brandt, sits down to talk advertising education, student skills and lifelong learning. This first episode in the show’s education series is just in time for back to school, and looks to provide value for educators, students, and industry professionals. Boost your marketing IQ as the…
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Marketing IQ #4: Drew Westphal, Instagram + Influencer Marketing
The guys sit down with Milwaukee fashion blogger, content creator and Instagram influencer, Drew Westphal. They dive into the origin of social media influencers, building blocks for solid creator relationships, and even a few fall fashion/culture tips. The Rise of Social Influencers Celebrity endorsements will always be a part of advertising, but…
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Marketing IQ #3: Social Media Strategies for Paid + Organic Content
Ep. #3 is here. Ken and Sam are joined by Sarah Kehoe, Media Planner and Buyer at B+L. The group dives into the key differences between paid and organic social media, including strategies to consider when creating content for Facebook and other social platforms. ORGANIC Focus on engaging your current audience with…
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Marketing IQ #2: Netflix stock, Josh Hader’s tweets + PR fails
In episode 2 of the Marketing IQ Podcast, Ken and Sam are joined by Andy Larsen (VP/Director of Public Relations). They break down recent national marketing stories, including the Netflix stock slide, Josh Hader’s controversial tweets, and PR fails from 2018. On a local level, Milwaukee’s recent media spotlight in both Vogue…
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Marketing IQ #1: Amazon’s stunt, Deadpool 2 + Milwaukee Bucks stadium naming rights
In episode 1 of the Marketing IQ Podcast, Ken and Sam are joined by Garth Cramer (Creative Director, B+L) as they dive into a variety of national marketing/advertising topics, including Amazon’s jurassic-sized stunt, Deadpool 2’s viral marketing, and Coke’s FIFA spot. They’ll also breakdown a local story – the race for the Milwaukee…
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AT&T, Time Warner merger intriguing for advertisers
Judge Richard Leon’s recent ruling on the pending AT&T/Time Warner merger was of great interest on many levels, from its potential impact on future anti-trust law and the tech and entertainment industries to its ramifications for the Trump Administration and the viewing public. While it’s ultimate effect is still largely TBD, there is one segment…
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Have You Verified Your Domain on Facebook?
Post-2016, it’s almost a challenge to avoid news about Facebook. The discussions are endless – how much responsibility does it have to monitor content? What exactly do advertisers and developers have access to? Are they doing enough to protect users’ privacy? But one thing that may have missed your radar is their crackdown on link…
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Giannis’s Taco Debacle: 3 PR Takeaways for Your Brand
Milwaukee residents are typical Midwesterners, known for their calm, easy-going demeanor – at least until you mess with their sports heroes. That’s precisely what happened last night when the Milwaukee Bucks’ Giannis Antetokounmpo – who’d just scored the game-winning basket against the Boston Celtics – got the cold shoulder from a local taco joint. Thanks…
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Put Your Money Where Your Millennials Are
Find the millennial market mystifying? What about the millennial female market? Levo recently partnered with Merkle to determine what and why millennial women buy. As it happens, millennial women have A LOT of spending power – in fact, an estimated market of around $170 billion. So, let’s explore how you can speak their language and…
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Our Take: Super Bowl Winners, Losers
The dishes are dirty and the recycling is full. The Super Bowl is over and it’s time to clean up. It’s also time to debate about who won and who lost – the advertising battle. The wacky beer ad, the sleek car ad, the fun-loving soft drink ad, and the detergent ad that outdid them…
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