B+LOG

The Fundamentals of Whiskey

By Boelter Lincoln / 02.18.2013

A tweet just yesterday, the company said, “You spoke. We listened.”

America’s Overlooked Economic Giant – Outdoor Recreation

By Boelter Lincoln / 02.18.2013

The movers and shakers in the outdoor industry are arguable poised to become the new rock stars of our culture – sorry web guys, move over.

LESSONS FROM VW: If You’re Gonna Be Controversial, Do Your Homework First

By Andy Larsen / 02.11.2013

While the “Get Happy” ad was a gamble to some extent, it was a smart gamble and one with a very high upside.

Evolution of Interactive Targeting

By Lisa Huebner / 02.05.2013

Somewhere around 200, we were introduced to terms such as “behavioral targeting” and, more recently, “retargeting. “

TRADE PUBS: Rumors of Their Demise are Greatly Exaggerated

By Andy Larsen / 01.28.2013

How many times in the last year have you heard the mantra that “print is dead – and magazines are dying”?

How Media Sales Reps Can Make Your Day

By Boelter Lincoln / 01.22.2013

In effort to contradict their stereotypical pushy, pressure “buy from me now” attitude, media sales reps can actually make your day. more

2013: Year of Big Data and Consumer Privacy

By Boelter Lincoln / 01.14.2013

2013 marks a year that will see a renewed emphasis placed on big data and privacy – for both marketers and consumers. more

The New Oil – Data or Water?

By Boelter Lincoln / 01.08.2013

The case can also be made that water may be the most dominant issue we face in the coming years. more

Life is Better with a Soundtrack

By Boelter Lincoln / 12.18.2012

I recently found out at the first ever Adworkers Music Trivia Night that I’m no music genius. more

The “BEE-mo” Bank Conspiracy Theory

By Andy Larsen / 12.03.2012

Has the pronunciation of “BMO” in BMO Harris Bank ever struck you as odd? more