MARKETING IQ PODCAST

      Episode 9 features Tim Cigelske, Director of Integrated Content at Marquette University. In Part 1 of 2, Tim talks storytelling, content strategy for Marquette, and how his Beer Runner series started.  

     Episode 8 welcomes CEO of Urban Misfit Ventures, LinkedIn creator, and soon to be TEDx Speaker, Quentin Allums. Better known as Q or @tagjustq on social media, Ken and Sam dive into a variety of trending industry topics, including the future of esport, creating meaningful content for LinkedIn, and how brands can be influencers.…

     Episode 7 features B+L’s associate interactive designer, Ed Kosmatka. Figure out how to improve your brand’s website, e-newsletter, and digital presence. From content to design, this episode of the Marketing IQ podcast will boost your digital appearance.  

      Milwaukee educator, marketer and radio host, Kevin Brandt, sits down to talk advertising education, student skills and lifelong learning. This first episode in the show’s education series is just in time for back to school, and looks to provide value for educators, students, and industry professionals. Boost your marketing IQ as the…

      The guys sit down with Milwaukee fashion blogger, content creator and Instagram influencer, Drew Westphal. They dive into the origin of social media influencers, building blocks for solid creator relationships, and even a few fall fashion/culture tips. The Rise of Social Influencers Celebrity endorsements will always be a part of advertising, but…

      Ep. #3 is here. Ken and Sam are joined by Sarah Kehoe, Media Planner and Buyer at B+L. The group dives into the key differences between paid and organic social media, including strategies to consider when creating content for Facebook and other social platforms. ORGANIC Focus on engaging your current audience with…

      In episode 2 of the Marketing IQ Podcast, Ken and Sam are joined by Andy Larsen (VP/Director of Public Relations). They break down recent national marketing stories, including the Netflix stock slide, Josh Hader’s controversial tweets, and PR fails from 2018. On a local level, Milwaukee’s recent media spotlight in both Vogue…

     In episode 1 of the Marketing IQ Podcast, Ken and Sam are joined by Garth Cramer (Creative Director, B+L) as they dive into a variety of national marketing/advertising topics, including Amazon’s jurassic-sized stunt, Deadpool 2’s viral marketing, and Coke’s FIFA spot. They’ll also breakdown a local story – the race for the Milwaukee…