B+LOG
I remember, as a child, I loved visiting my dad at work. “Channel 41 – WUHQ – Battle Creek/Kalamazoo!” {more}
Every year, when November 15th rolls around, a reminder in my calendar pops up: START PREPARING FOR THE HOLIDAYS. {more}
For many companies, holiday parties are great fun…but sometimes they’re a bit too much “fun.” {more}
For me, shoes are like helmets, heavy coats, condoms and most other things you wear for protection – I prefer not to use them unless it’s necessary… {more}
Let’s face it: wine snobs are easy to make fun of. Like the painfully self-absorbed Paul Giamatti character in “Sideways” they are easily portrayed as caricatures — particularly the most elevated of the breed, who actually write reviews for magazines like Wine Spectator or Bon Appetit. In my opinion, these reviews are mostly stunning, Ph.D.-level…
With all apologies to you man-cave aficionados, I prefer being above ground when drinking in a dark room…{more}
CLEARED FOR TAKE-OFF: Internal Research and Consensus Building Internal research is often just as important as external research for the launch of a new campaign, product or brand. Why? Not only does it provide insight from key company decision-makers and stakeholders, it begins to activate their “buy-in” – one of the most important elements of…
If you think about it, hardly a day goes by where we don’t each conduct some type of research. It might be very quick and simple, such as where to go for lunch; a little more involved, such as what type of running shoes to buy; or even something fairly in-depth, like zeroing in on…