B+LOG

Milwaukee Tough

By Boelter Lincoln / 07.09.2012

I’m originally from the Milwaukee area, but… more

Land of the Free

By Boelter Lincoln / 06.29.2012

“…it’s time for me to break FREE from my devices…” more

Reaching Moms: Consider Lifestage, Not Just Media

By Lisa Huebner / 06.28.2012

When marketing to moms, there is a lot of research that talks about how they want to be marketed to. However, there is little talk on when to market to them. We know from the media planning process that general stages in life largely influence media habits and consumption. Age, sex, employment and household income…

Revenge of the Caregiver

By Shannon Novotny / 06.26.2012

As an account person, I pride myself in my ability to manage… more

RIP, Homer Simpson

By Boelter Lincoln / 06.19.2012

The dumb dad is dead. more

Tips to Market to Moms in a Digital World

By Boelter Lincoln / 06.06.2012

Moms, more than ever, are using technology like video, social networks, blogs, and smartphones to multi-task through their busy day. Did you know there are more than 32 million moms online?!? Access to online tools makes a mom’s life easier. Whether it be texting the babysitter, googling online coupons, finding product referrals on Pinterest, or…

Ad Agencies in TV Land

By Wendy Appelbaum / 06.04.2012

When I watch shows with advertising agencies in them I will always compare… more

Something’s Gotta Give (Part 2)

By Lisa Huebner / 05.29.2012

Back in 2011, Google+ was preparing to take the world by storm. Let’s see how that is working out…more

The Technology Between Your Ears

By Andy Larsen / 05.21.2012

Stuff happens. Curves get thrown… {more}

Draw Something (a Big Brand Wants You to)

By Peter Piotrowski / 05.15.2012

Like 50 million other people worldwide, I’ve fallen into the Draw Something trap…{more}