B+LOG
People expect certain businesses to be available 24/7 and especially their customer service departments. Many banks offer customer service phone lines for 24-hour support, but more and more are turning to a new medium – social media. These social media platforms, specifically Twitter and Facebook, are becoming a permanent outlet for customer interaction. As digital…
A new year always brings different developments and challenges for professional communicators, and 2016 is no exception. This year will be unique in the sense that marketers and publishers must work together to solve a common problem: ad blocking. With the rise of ad-blocking technology (up over 41% last year), digital marketers must become the…
Like all major brewers, Heineken regularly launches responsible drinking campaigns, and with good reason. It helps them to stave off undue regulation, keep advocacy groups in check and generally look responsible and civic-minded—while still raising brand awareness. Unfortunately, many of these campaigns are so creatively lackluster that they seem like an afterthought, leaving no lingering…
Welcome to 2016! Thanks to an ever-evolving social media industry, 2015 absolutely flew. Looking forward, the New Year means a clean slate and endless (read: exciting!) possibilities. A renewed emphasis on content marketing was evident in 2015. There were more attempts by – and success stories of – brands creating more personalized connections and seamless…
The newest installment of the Star Wars franchise opens in theaters next week. Count me as one of millions who are excited to see what new terror has developed three decades after Luke Skywalker and the Rebel Alliance claimed victory over the evil Empire in that galaxy far, far away. Maybe it’s financial ruin? Okay,…
Chances are, at some point, you’ve logged onto Facebook while at work. Especially if you’re a millennial. According to Forbes.com, nearly two-thirds of employees visit non-work-related websites, including online shopping sites like Amazon, each day. But is that a bad thing for productivity? In an Inc.com article titled How Much Time Do Your Employees Waste…
Say your job description was: stay at home and watch television. Sweet, huh? Well during your hard day at work, you would see roughly 80 commercials for prescription drugs. That number has been growing since 1986, when ads for Seldane began appearing – the first ever from a major pharmaceutical company. In fact, since the…
Every successful business starts with a great idea… and a full business plan, production resources, a marketing campaign and, of course, the means to bring it all to life. Traditionally, entrepreneurs would have to reach out to investors for funds in exchange for shares of the business or profits. But thanks to sites like Kickstarter…
As a music lover, I still remember my first music streaming experience like it was yesterday. It was a hot, muggy August night and as an undergrad working a summer job I didn’t have the privilege of air conditioning. To combat my insomnia, I scoured the web for new music to pass the time and…
In the U.S., about half of new businesses survive their first five years, and even fewer (one-third) make it to ten. But thanks to business incubator programs, these odds are improving. Last week FaB Wisconsin, the state’s food and beverage industry consortium, launched its own incubator-like program called FaBcap – a food finance and business…