Marketing IQ #15: Earned Media for Food + Beverage Brands

     Episode 15 features Andy Larsen, VP/Director of Public Relations and Sam Burns, PR/Social Media Account Executive at B+L. Part 1 of this presentation from the Midwest Foodservice Expo dives into strategies for generating earned media hits and public relations results for food + beverage brands. Learn about pitching journalists, setting up media dinners,…

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Marketing IQ #14: Sarah Hauer Journalism + Pitching Media

     Sarah Hauer, a reporter at the Milwaukee Journal Sentinel and creator of the Be MKE newsletter, joins the show to talk journalism, pitching media, and the buzz of the Bachelor. Sarah, Ken, and Sam discuss where the media industry is heading and how you can effectively leverage it.  

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Marketing IQ #10: Viral Tweets + Tim Cigelske (Pt. 2)

     Episode 10 is part 2 of our conversation with Tim Cigelske, Director of Integrated Content at Marquette University. Fresh off of his viral tweet, Tim breaks down how an Ariana Grande/Pete Davidson post helped send more than 3.4 million to Vote.org.  

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Marketing IQ #8: Quentin “Q” Allums, Esports + LinkedIn

     Episode 8 welcomes CEO of Urban Misfit Ventures, LinkedIn creator, and soon to be TEDx Speaker, Quentin Allums. Better known as Q or @tagjustq on social media, Ken and Sam dive into a variety of trending industry topics, including the future of esport, creating meaningful content for LinkedIn, and how brands can be influencers.…

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Marketing IQ #5: Kevin Brandt, College Education + Creative Mindsets

      Milwaukee educator, marketer and radio host, Kevin Brandt, sits down to talk advertising education, student skills and lifelong learning. This first episode in the show’s education series is just in time for back to school, and looks to provide value for educators, students, and industry professionals. Boost your marketing IQ as the…

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