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Blog, Boelter Lincoln, Safari, Apple

Not Anymore! How Safari Updates Impact Ads

Last week at their developer conference, Apple announced two new updates to its forthcoming Safari browser release (macOS High Sierra) – auto-play video disablement and third party ad tracker blocking. With so many headlines about ad blocking and consumer privacy,…
Blog, Boelter Lincoln, Influencer Marketing, Millennials

Influencer Marketing: How to Find Quality Brand Friends

Influencers are essential to marketing in the digital space. These social figures develop and engage with a community of followers around a certain topic of interest (for example, healthy eating, outdoor adventure or even topics as narrow as claymation). As…
Boelter Lincoln, Blog, Location-based Advertising

Location-Based Advertising 101

Many Americans literally use their phone from the moment they open their eyes in the morning to the moment they close them at night—and making calls is only a fraction of that usage. Navigation tools have become particularly ubiquitous; phone…