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B+L has an extensive background in the marketing of financial institutions and complex financial instruments, connecting their service offerings with customers for whom they are both needed and relevant.

The benefits for our clients include new customer acquisition, more and higher-value accounts, increased awareness, enhanced brand value and – in almost all cases – better loyalty and less churn.

We achieve this by instilling trust, brand awareness and benefit to the audience. Approachability, accessibility and the highlighting of competitive strengths are all keys to success in this category

Client Experience

Bank of Lake Mills
Badger Mutual Insurance
Illinois State Bank
Marshfield Savings Bank
North Shore Bank
Port Washington State Bank
Security Bank


North Shore Branding
Boelter + Lincoln initiated its BrandALIVE process in order to elevate the bank’s position with consumers and clearly differentiate it from other banks in the market.

North Shore Bank Checking Case Study
Millennials, consumers between the age of 18 to 34, make up more than half the market of those who open new checking accounts.

PWSB Fixed Case Study
Port Washington State Bank (PWSB) is a community-based financial institution with seven branches located throughout Ozaukee County, Wisconsin.



Blog, Boelter + Lincoln, Banking, Public Relations, Financial

Good Banking PR Doesn’t Take An Oversized Check

“Can you take a photo of us handing over a $500 check to a local charity?” It was one of the most annoying calls I ever took as a newspaper reporter. Don’t get me wrong, donating to worthwhile causes is…
Blog, Boelter + Lincoln, New Technology, Insurance

New Technology Simplifying Insurance Claims

Nobody likes having to pay for insurance. The only time you’re glad you have insurance is after something bad happens. And that feeling of relief is usually short lived. That’s because the claims process is only slightly less painful than…
Boelter + Lincoln, Blog, Millennials, Saving, Financial

Marketing to Millennials: The Savings Generation

Are you tired of hearing about millennials yet? Well it’s time to get used to the conversation, because this group isn’t going anywhere anytime soon. Financial and marketing industries are quick to analyze their habits because soon they’ll have the…