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Boelter Lincoln, Blog, Screen-cutting

Screen Cutting In A Connected World

I read the headline “Here’s What Happened When I Gave Up My Phone for the Week,” and immediately let out an audible groan. Having read several articles in the same vein, I expected another rant about how technology (primarily the…

IPhone X, Boelter Lincoln, Blog, Digital Influencers

Apple’s iPhone X syncs with Digital Influencers

I didn’t camp out for the new iPhone X, but I was first in line to explore their product rollout strategy. Apple tapped into digital influencers for the iPhone X announcement. What might seem like simple strategy on the surface,…

Kid Influencers, Boelter Lincoln, Blog, Social Media

Now Trending: Kid Influencers on YouTube

The days of watching cartoons on TV after school and being excited about a $10 weekly allowance are over – well, at least for some kids these days. Youngsters are increasingly trading in Disney Channel and Nickelodeon for Youtube. A…

Butterfinger Batters Bears on Thursday Night Twitter

The Chicago Bears’ 35-14 trouncing by the Packers wasn’t their only embarrassing, real-time loss on a national media outlet last Thursday. They were also manhandled on Twitter … by the Butterfinger candy brand. The action began in the first quarter,…

Blog, Boelter Lincoln, Disney, Netflix

Disney/Netflix: The sky is falling! Or not.

Disney’s recent decision to leave Netflix and start its own streaming services sent shockwaves from Madison Avenue to Main Street. Like the Disney character Chicken Little, people nationwide wondered aloud if the sky was falling. Not only did the split…