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Blog, Boelter Lincoln, Influencer Marketing, Millennials

Influencer Marketing: How to Find Quality Brand Friends

Influencers are essential to marketing in the digital space. These social figures develop and engage with a community of followers around a certain topic of interest (for example, healthy eating, outdoor adventure or even topics as narrow as claymation). As…

Boelter Lincoln, Blog, Location-based Advertising

Location-Based Advertising 101

Many Americans literally use their phone from the moment they open their eyes in the morning to the moment they close them at night—and making calls is only a fraction of that usage. Navigation tools have become particularly ubiquitous; phone…

Boelter + Lincoln, Blog, Packers, Social Media

How do Packers fans #RunTheTable?

When it comes to fan experience, only one team with nearly 100 years of dedication, beer drinking, football-loving Americans has the liberty to say they’re The Best Fans in the NFL, according to Forbes. It’s no surprise that Packers fans…