When is it time for a rebrand?

If you’re asking yourself when to rebrand, odds are that it might be time. But to be sure, you’ll need to do some brand evaluation of your current brand. Ask yourself how you landed on it, does it suit your company, and what you’re looking to get out of a rebrand. Consider the following key factors to determine if you need a rebrand strategy:

• The brand was an afterthought
• It doesn’t stand out from the competition
• You need to reach a new audience
• Your company is merging or under new ownership
• Your organization is expanding (new restaurants, new offerings )
• The brand no longer feels authentic

If any of these points resonate with you, it’s time to take another look and dive a little deeper. And we can help.

What makes a strong brand identity?

A strong brand identity embodies more than a logo redesign, or packaging, or a menu. It’s the living, breathing representation of who you are as an organization. Beyond that the brand has identifiable graphics, color palettes and photography, cohesive messaging, and feels authentic to its audience. A strong brand presence makes it easy for everyone who is engaging with the brand to get a sense of who the brand is.

Why is rebranding important?

Take for example, one of our clients Gorilly Goods. When they came to us with a delicious, nutritious snack food, they felt that the branding was too child-like. The BRAND+ process helped to unearth the organization’s sense of adventure, ultimately establishing a brand that embodied a more mature, outdoorsy persona without changing the product.