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Taco-Bell, Boelter Lincoln, Blog, Food, Health

Taco Bell: Going Healthy, Staying Real

I’ve always had a guilty, secret thing for Taco Bell … and now it is following me to work. In the past week, I came across two completely unexpected news items about Taco Bell and, in the process, gained a…

Boelter Lincoln, Blog, Starbucks, Unicorn

What’s Your Unicorn?

When you were young, you most likely learned about a mythical creature called a unicorn. Back then, you probably loved the mystery around something that you could never see in real life. The spirit of the unicorn is what drove…

Blog, Boelter + Lincoln, Food-Marketing

Transparency: The New Mantra For Food Marketing

Whether it’s consciously or subconsciously, everyone has different criteria of what they are looking for when they go to the grocery store. Traditionally, these factors have been price, taste and convenience. Recently, however, the consumer’s decision process has been evolving. …