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In 2015, Gorilly Goods brought on B+L to help redesign the packaging for its organic snack products. After taking Gorilly Goods through its proprietary Brand+ process, the agency created a new brand platform – including logo, color palette and packaging – that more accurately reflects the core spirit of Gorilly Goods and its health-conscious target consumer. The agency’s role has since expanded to include website enhancement and social media consulting.

To appeal to outdoor enthusiasts, B+L designed a badge-like logo with a resemblance to national park signage. The gorilla icon accompanying each design reiterates the Gorilly Goods name and its affiliation to the Dian Fossey International Gorilla Fund®. The new packaging features the logo in two of its varieties to best accommodate size and scale. The packaging also features a quality matte finish and showcases glamour photography to better control how consumers view the product.

PACKAGING BEFORE

PACKAGING AFTER

Alongside the logo development, a color palette was built out to include the company’s four new varieties. The colors are inspired by the names and ingredients used in each product. From red goji berries and green kale to dark chocolate and organic bananas, the color palette reflects what the end consumer will ultimately enjoy.