GENERAL

Social advertising just keeps growing and growing! It can be a little overwhelming to keep up with all the platforms and new ad technologies coming out month after month. Everyone knows about – and many of us use – top social networking apps like Facebook, Instagram, Twitter and Snapchat. From an advertising perspective, budding platforms…

In the eyes of some seasoned professionals and colleagues, there is a stigma of Milwaukee. To those individuals, Milwaukee (like many other “Rust Belt” cities) is seen as old, cold and rather stodgy, not a destination that upwardly mobile millennials would want to relocate. To be fair, I have heard my fair share of woe…

Many Americans literally use their phone from the moment they open their eyes in the morning to the moment they close them at night—and making calls is only a fraction of that usage. Navigation tools have become particularly ubiquitous; phone GPS systems are now used to get us everywhere from the new coffee shop down…

For 364 days of the year, a majority of audiences have their finger on the mute button the moment “The Bachelor” or “This is Us” goes to commercial. Super Bowl Sunday is a different story. It’s simple: brands flock to attention. Attention is measured in eyeballs. 189 million pairs of eyeballs are expected to watch…

When it comes to fan experience, only one team with nearly 100 years of dedication, beer drinking, football-loving Americans has the liberty to say they’re The Best Fans in the NFL, according to Forbes. It’s no surprise that Packers fans thrive on voicing their emotions via social media. Whether it’s a green and gold selfie…

While scrolling through Facebook at work last week, I came across a New York Times opinion editorial imploring readers to quit using social media if they want to advance their careers. Although I agreed with many of author Cal Newport’s points – particularly about social’s addictive, distracting, narcissistic nature – I immediately considered writing a…

“If you didn’t put it online, it never happened.” It’s not a new idea that if you want your brand to stay relevant (especially with millennials) you need to find a way to keep in touch with the outlets consumers are using most often. Television is certainly not dead, but it doesn’t reach the masses…

Unsolicited emails are an annoying fact of life. I begin every morning by wading through dozens and dozens of them, deleting at least 90 percent. Ironically, once I’m finished, I often begin sending unsolicited emails myself. This is probably true for many businesspeople. While person-to-person networking, inbound marketing and social media interactions are all important…

Millions of people across the U.S. are trying to “catch ‘em all.” No, it’s not the ‘90s, but Pokémon Go has the all-so-coveted attention of the modern millennial consumer. What better way to intrigue a generation resisting the urge to plunge into traditional adulthood than to pique their childhood interests? Google startup  Niantic, the studio…