Blog, Boelter + Lincoln, Organizational Culture, Agency Culture

“Organizational culture” is a buzzword that I used to be skeptical of, particularly in relation to agency management. In the dog-eat-dog world of advertising, it just seemed too squishy. Why not let hard data (like billing projections and balance statements) drive management discussions? Certainly, that’s the safe, CYA approach; having a quantitative rationale makes any…

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