Posts by Boelter Lincoln

The days of watching cartoons on TV after school and being excited about a $10 weekly allowance are over – well, at least for some kids these days. Youngsters are increasingly trading in Disney Channel and Nickelodeon for Youtube. A select few are capitalizing on this trend by swapping out their traditional “kid” lifestyle for…

Now in its sixth year, the Modern Marketing Summit (MMS) in Chicago has grown into a globally significant showcase of the latest marketing trends. This year’s conference had a heavy focus on the future of artificial intelligence, but also provided great insights to more applicable, data-driven strategies for agencies to implement. One of the sessions,…

In a world where intricate technology like augmented and virtual reality is advancing at rapid speeds, many of us are left wondering: How can a simple fidget toy be enough to put an increasingly impatient and unimpressed generation into a massive frenzy? The fidget spinner craze began picking up momentum in January of 2017 and…

Last week at their developer conference, Apple announced two new updates to its forthcoming Safari browser release (macOS High Sierra) – auto-play video disablement and third party ad tracker blocking. With so many headlines about ad blocking and consumer privacy, B+L wanted to share what these updates really mean for advertisers. Auto Play Video Disablement…

It’s hard to deny our innate urge to have the best and newest of technology. It seems that every time I log onto my computer I come across a new kind of camera, app, phone, you name it. The latest “must-have” seems to be augmented reality (AR). Although AR technology has been developing for several…

Social advertising just keeps growing and growing! It can be a little overwhelming to keep up with all the platforms and new ad technologies coming out month after month. Everyone knows about – and many of us use – top social networking apps like Facebook, Instagram, Twitter and Snapchat. From an advertising perspective, budding platforms…

In the eyes of some seasoned professionals and colleagues, there is a stigma of Milwaukee. To those individuals, Milwaukee (like many other “Rust Belt” cities) is seen as old, cold and rather stodgy, not a destination that upwardly mobile millennials would want to relocate. To be fair, I have heard my fair share of woe…

Many Americans literally use their phone from the moment they open their eyes in the morning to the moment they close them at night—and making calls is only a fraction of that usage. Navigation tools have become particularly ubiquitous; phone GPS systems are now used to get us everywhere from the new coffee shop down…